# Kailun Zhang

> Product Designer | Driving Business Impact Through Design | eCommerce, UX, Design Systems

Location: Newark, California, United States
Profile: https://flows.cv/kailunzhang

Senior Product Designer with 9+ years of experience creating end-to-end digital products across eCommerce and consumer platforms. Former Founding Designer at Weee!, where I led initiatives like Grocery Bundle (+30% order completion, 500% YoY growth) and Multi-Ethnic Storefront (grew user base from 3M to 5M, Fast Company Design Award). Founder of Wooffy, a design-forward pet furniture brand featured on Design Milk. Skilled in UX, UI, design systems, and data-driven growth—passionate about building products that delight users and drive business impact.

## Work Experience
### Founder | Lead Product Design @ Wooffy
Jan 2024 – Present | Newark, California, United States
Built Wooffy from concept to launch—leading user research, prototyping, manufacturing, and go-to-market execution to bring a design-forward pet furniture brand to life.
https://thewooffy.com/

### Senior Product Designer @ Mushroom.gg
Jan 2022 – Jan 2023 | Palo Alto, California, United States
-Led the end-to-end design of Mushroom’s mobile app from concept to launch, building the product from 0 to 1.
-Conducted user research and competitive analysis to define core user needs and product opportunities.
-Designed information architecture, user flows, wireframes, and high-fidelity UI in Figma, ensuring a seamless experience across iOS and Android.
-Collaborated closely with product managers and engineers to align requirements, validate feasibility, and deliver a polished first version of the app.
-Established the initial design system, setting the foundation for scalability and consistency as the product grew.

### Senior Product Designer @ Weee!
Jan 2019 – Jan 2022 | Fremont, California, United States
Led over 100 end-to-end design projects from strategy to launch with the cross-function team, ensuring shipment of meaningful and quality experiences within Product discovery, Growth, and User experience.

Key Accomplishments:
-Led the "Grocery Bundle Design" from concept to launch with the cross-function team in one day to help the company eliminate product shortages at the beginning of COVID-19 to achieve 500% YoY revenue growth. 
-Led the "Multi-ethnic Storefront Design" from ideation, user research, persona, user flow, wireframe, and user testing to final deliverables to help the company expand from a single ethnic group of users to multi-ethnic users, from 3 million to 5 million. This design was recognized in Fast Company's 2021 Innovation by Design Awards. 
-Led end-to-end "Mail Order Design" from idea to life and collaborated with the PM, engineering, and operations to help the company expand the business from regional to national and drive 50% YoY revenue growth.
-Created a design system for the entire product consistency.

### UI/UX Designer @ SchoolCity Learning India Pvt Ltd
Jan 2017 – Jan 2019 | Santa Clara, California, United States
- Collaborated with the PM, engineers, and marketing team to conduct user research, distilled insights, and improve existing features;
- Designed UX flows, wireframes, visual interfaces, prototypes, and design assets required to develop;
- Created design system including color palette, layout, typography, and components;


## Education
### Master of Arts - MA in Web Design & New Media
Academy of Art University
Jan 2015 – Jan 2017

### Bachelor of Fine Arts - BFA in Interior Design
Chengdu Academy of Fine Arts
Jan 2011 – Jan 2015


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/kailun-zhang-280b05117

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Source: https://flows.cv/kailunzhang
JSON Resume: https://flows.cv/kailunzhang/resume.json
Last updated: 2026-04-07