Design multimodal user experiences for Amazon's Enterprise and Emerging Product initiatives, translating complex business requirements into intuitive, customer-focused solutions across mobile, voice, and screen-based interfaces. Currently focusing on health and enterprise AI integrations.

Led the design and cross-functional deployment of the initial Alexa+ sign-up flow for mobile, collaborating across core Amazon teams (e.g., Billing, Retail) to ensure launch readiness.

Drove V1 product enhancements for the Alexa+ onboarding experience post-June 2025 launch, utilizing customer data to optimize early engagement and adoption.

Contributed foundational training scripts to the Alexa+ machine learning model, a critical component of the generative AI launch.

Pioneered future-state design concepts for Alexa's proactive capabilities, defining a vision for how the service handles complex, multi-step customer projects.

Facilitated multi-org discovery sessions focused on defining strategic improvements for the user onboarding journey.

Created essential design tooling and documentation (Figma assets, training materials, plug-ins) to scale the design team's efficiency and consistency.

Drove the end-to-end design and delivery of Alexa Emergency Assist by collaborating closely with cross-functional product, engineering, and policy teams in a fast-paced environment.

Elevated design team efficiency by establishing a streamlined Figma organization and file strategy, significantly improving design specification and engineering handoff for the Emergency Assist program.

Ensured a user-centric experience by conducting rapid prototyping and user testing, directly informing key design decisions and feature definition.

Drove accessibility and feature design for Alexa Together, introducing user-friendly features that specifically enhanced the experience for older adults and high-needs customers.

Led product improvements for Alexa Together, utilizing customer feedback and data to significantly increase core functionality and align with customer expectations.

Acted as the team's Figma Subject Matter Expert (SME), while consistently collaborating with product and engineering partners to ensure a seamless and technically feasible user experience.

Drove the end-to-end design and successful launch of the Alexa Together product, delivering a critical service to customers.

Standardized design operations by establishing new specification handoff protocols and best practices, streamlining the workflow between Design and Engineering.

Influenced product direction by presenting design strategy and outcomes to high-level stakeholders, both in-person and remotely.