Collaborated with product managers and engineers on the consumer product team to lead strategic design initiatives, elevating the end-to-end user experience. Key projects include account onboarding, site navigation redesign, and fantasy football tools.

→ Accelerated design efficiency by 20% through the creation and implementation of a comprehensive design system, standardizing styles, components, and UX/UI best practices to streamline workflows.

→ Led early-stage design sprints to transform initial product ideas into wireframes, utilizing collaborative workshops to build cohesive and intuitive product experiences.

→ Shaped and developed the Velosaty experience from concept to launch in an agile environment, collaborating closely with stakeholders and the development team to ensure alignment with business goals.

→ Conducted user research with 30+ students, usability tests, and insight analysis to guide design decisions, ensuring solutions that resonate with end users.

→ Developed, launched, and iterated on 8 high-impact features for a consumer-facing data observability dashboard, guided by user feedback to improve usability and address customer needs.

→ Led a competitive analysis to uncover gaps across Konstellation products, implementing targeted solutions that improved feature parity by 25%.

→ Redesigned and optimized Konstellation’s marketing website, revamping 6 customer-facing pages and significantly enhancing online presence, customer acquisition, and marketing strategy.

→ Collaborated with the founding team to implement user-centered design strategies that aligned business goals with user needs, driving innovative solutions and measurable gains in usability.