# Kalina Stephani > Product Design @ PFF Location: San Francisco Bay Area, United States Profile: https://flows.cv/kalina πŸ‘‹ Hey, I’m Kalina! I’m a passionate and data-driven Product Designer focused on crafting impactful digital solutions. Currently, I’m the UX Designer at Velosaty, where I’ve helped shape the product experience from the ground up, building design systems that enhance efficiency and creating user-centered designs that drive real results. πŸ‘©πŸ»β€πŸ’» My background in Finance from the University of San Francisco, combined with my expertise in human-centered design, allows me to blend data analysis with empathy for the user. I’m committed to understanding the "why" behind user behaviors to inform thoughtful, accessible, and visually engaging experiences. πŸ“Š With experience across start-ups and agile teams, I thrive on collaborating with diverse stakeholders and cross-functional teams. In my work, I leverage research and testing to drive decisions, ensuring solutions resonate with users and achieve measurable impact. Let’s connect! ## Work Experience ### Product Designer @ PFF Jan 2025 – Present Collaborated with product managers and engineers on the consumer product team to lead strategic design initiatives, elevating the end-to-end user experience. Key projects include account onboarding, site navigation redesign, and fantasy football tools. ### UX/UI Consultant @ Unknown Jan 2024 – Jan 2025 | San Francisco Bay Area ### UX Designer @ Velosaty Jan 2023 – Jan 2025 | New York, United States β†’ Accelerated design efficiency by 20% through the creation and implementation of a comprehensive design system, standardizing styles, components, and UX/UI best practices to streamline workflows. β†’ Led early-stage design sprints to transform initial product ideas into wireframes, utilizing collaborative workshops to build cohesive and intuitive product experiences. β†’ Shaped and developed the Velosaty experience from concept to launch in an agile environment, collaborating closely with stakeholders and the development team to ensure alignment with business goals. β†’ Conducted user research with 30+ students, usability tests, and insight analysis to guide design decisions, ensuring solutions that resonate with end users. ### Product Designer @ Konstellation Jan 2024 – Jan 2024 | Los Angeles, California, United States β†’ Developed, launched, and iterated on 8 high-impact features for a consumer-facing data observability dashboard, guided by user feedback to improve usability and address customer needs. β†’ Led a competitive analysis to uncover gaps across Konstellation products, implementing targeted solutions that improved feature parity by 25%. β†’ Redesigned and optimized Konstellation’s marketing website, revamping 6 customer-facing pages and significantly enhancing online presence, customer acquisition, and marketing strategy. β†’ Collaborated with the founding team to implement user-centered design strategies that aligned business goals with user needs, driving innovative solutions and measurable gains in usability. ### Product Design Intern @ Konstellation Jan 2024 – Jan 2024 ### Product Designer @ DBSASF Depression Bipolar Support Alliance Jan 2022 – Jan 2023 | San Francisco, California, United States β†’ Partnered with stakeholders, developers, and designers to create a Progressive Web App for over 2,000 DBSA users, resulting in a 30% increase in access to support groups and resources. β†’ Led the full design process, from user research and ideation to wireframing, user testing, and prototyping, delivering a user-friendly and inclusive experience. β†’ Aligned stakeholder and user needs through iterative design cycles and continuous feedback loops, ensuring optimal product development. ### CAD Designer @ Warmboard Inc. Jan 2021 – Jan 2022 β†’ In-house AutoCAD designer specializing in designing residential and commercial flooring layouts. ### Digital Marketing Intern @ Jiaren Yoga Studio Jan 2020 – Jan 2021 | Santa Clara County, California, United States β†’ Wrote clear, compelling, and on-brand product descriptions for Cafe food items and Yoga studio merchandise. β†’ Implemented a content editorial calendar to manage content across all marketing channels and utilize tools for planning, publishing, engagement, and analytics. β†’ Managed the creative development process including creative briefing, web content management, proofreading, QA, and testing. ### Growth Hack Marketing Intern @ The Beauty Marketplace Inc. Jan 2019 – Jan 2019 | San Francisco Bay Area β†’ Utilize all acquisition channels to acquire customers, drive users to the TBM platform, and convert product sales. Focus on sales funnels and metrics to attract more engaged customers, and owning the flow of customers in and out of a product. ### Social Media Associate Intern @ Femigrants - The Network of Female Immigrant Entrepreneurs and Professionals Jan 2018 – Jan 2019 | San Francisco Bay Area β†’ Manage social media campaigns, community engagement and social activities on Instagram. β†’ Create meaningful and original content on Instagram while monitoring and engaging with users daily. ## Education ### Bachelor of Science in Business Administration in Finance University of San Francisco ### UX Design Designlab ### University of San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/kalina-stephani - Portfolio: http://kalinastephani.com/ --- Source: https://flows.cv/kalina JSON Resume: https://flows.cv/kalina/resume.json Last updated: 2026-04-13