Sponsored Products is the biggest Advertising product of Amazon. I worked as Principal Engineer to build Thematic Search Widgets on Amazon Search. Bootstrapped a new program SP Offsite to extend the Ads to premium non-amazon apps like Pinterest, Offerup. I guide Engineers, Product Managers, Scientists to build features that customer love through experimentation.

I worked as an Architect to Lead the DSP engineering team, consisting of UI, API, Ad Serving, and Machine Learning Pipelines and User Targeting. Built various features that Advertisers loved to take revenue close to 1B per year.

Targeting & Identity Powering Yahoo Ad Platforms - Brightroll DSP+ and Gemini.

Domain: Display Advertising, Audience sharing, Real time bidding

Division : Advanced Product Group

Team : Rightmedia Applications

Role: Gather requirements, Write design docs, Code, Code review, Ship, Go to Market

Work: RMX UI and SOAP webservices for RMX API

Technology: Linux/Apache/Mysql/PHP

Projects worked:

Mobile/Techno Targeting

Content marketplace

Publisher Inventory Visibility Controls

Click Url Testing as part of Trust and Saftey

Analytics reporting

Trading Pit

UI Re-architecture