Conducting primary research with 30 retail investors to identify core needs such as preserving user agency in investment decisions, reducing cognitive overload and decision paralysis, and increasing overall investment confidence.

Designed 100+ mockups of Stanford merchandise featuring neighborhood emblems.

Illustrated 3 mural compositions featuring Stanford Farm games.

Conducted iterative customer research with Capacity Chemical to gather user stories, evaluate workflows, and identify limitations of their legacy tool to define requirements for a new tool build.

Identified 3 key personas and tailored role-based dashboards to reduce cognitive load and onboarding friction.

Designed an AI-first UX that enabled Capacity employees to gather supplier and raw material information from documents and generate a formula document 70% faster.

Wireframed an integrated Chemformation widget to accelerate raw material search and profile building without switching apps.

Crafted a complete 22-screen Figma prototype for the new tool which was deployed at Capacity Chemical.

I manage and curate content that highlights the program, its students, faculty, and teams, showcasing their work and achievements. I develop strategic and engaging posts, feature student projects, promote events, and build a strong sense of community. Additionally, I ensure the program’s online presence aligns with its mission and values while driving engagement and visibility across platforms.