www.kanikatibrewala.com/ 👋 I'm currently a product designer at Thumbtack, but I've traversed products across consumer and B2B before– Pause, Swiggy R&D, Microsoft Teams, BookMyShow and R/GA. I love building brand-focussed, 0-1 solutions and have a deep passion for user research. I've worked across Bangalore, Mumbai (India) as well as New York and Los Angeles (USA). More details below: ---- 🔵 most recently, I was on Thumbtack's customer booking pillar, working on lofty conversion goals through design experiments, ship features, and product strategy. I led the initiative to define the product roadmap and the team’s product principles for their 2 year strategy. 🌪 At Pause, I was a founding designer for a people-focussed time-off management tool across desktop, mobile and Slack. With a team of eight including the CEO, I helped build and launch the product in 9 months across platforms, which went on to onboard 100+ organisations in 2 months from launch. 🍔 At Swiggy's R&D team, I designed several 0-1 initiatives across mobile and hardware, to help the company evaluate new business verticals for a 2-5 year window, in a quick, and cost effective way, saving the company millions. I also conducted user research studies through interviews and harnessed insights to define the way forward for our initiatives, as presented to the CEO. 🤝 At Microsoft Teams, I worked on Calendar experiences across mobile and desktop for 25 million users to help them spend 40% less time creating meetings, reducing drop-offs significantly. I also visualised a collaborative calendaring experience for a two year window with key tooling experiences.