# Kanika Choukse > Product Designer | Designing for AI & B2B Saas Products | Prev. @ Amazon, SAP & Gates Foundation Location: San Francisco Bay Area, United States Profile: https://flows.cv/kanikachoukse Hi I'm Kanika, I specialize in AI-driven enterprise solutions, with 9+ years of experience designing B2B platforms that balance automation with user control. At a stealth AI startup, I architect agentic systems using LLMs to create adaptive planning tools and context-aware interfaces, prioritizing transparency (e.g., "Why this suggestion?" explainability features) while maintaining user agency. My B2B expertise spans: - Logistics: Designed Amazon’s AI-powered recommendation engine for 1M+ businesses, accelerating load bookings by 43% through personalized suggestions and saved-search integrations. - Enterprise SaaS: Redesigned SAP Fiori Launchpad (92% adoption) and built Marketing Cloud visualization tools that reduced CMO insight time by 37%. - Scalable Systems: Created hybrid paper-digital health tools for 28M residents in Bihar (Gates Foundation) and financial CRM platforms for Barclays/PNC Bank. I thrive at the intersection of AI ethics and enterprise usability, using Figma, rapid prototyping, and stakeholder workshops to build tools that enhance workflows without compromising user sovereignty. Let’s connect to discuss human-centered AI for complex systems. ## Work Experience ### Freelance Product Designer @ Unknown Jan 2025 – Present • Executed comprehensive UX audits for startups, enhancing LLM interfaces and agentic workflows. • Collaborated with founders to create KPI-driven roadmaps, improving onboarding processes. • Developed functional 0-1 prototypes using AI tools like Cursor and Lovable for stakeholder validation. ### Principal Product Designer @ Stealth AI Startup Jan 2024 – Jan 2025 | San Francisco, California, United States * Designed a trust-building visual system for an AI habit app that distinguished AI-generated content (purple gradient backgrounds) from pre-defined elements (white cards with sharp corners), increasing user confidence by 27% and establishing clear visual hierarchy in the interface. * Created an intuitive onboarding experience that transparently communicated AI capabilities through illustrated "How Your App Works" screens and contextual messaging, resulting in 40% higher user satisfaction and 3x improved retention rates. * Developed a comprehensive fallback design system with progressive enhancement layers that maintained consistent UI during connectivity issues, implementing visual treatments that gracefully degraded while preserving core functionality. * Crafted a hybrid notification framework balancing template-based patterns with selective AI personalization, using thoughtful microcopy and visual indicators to set appropriate user expectations while optimizing for both engagement and system resources. ### Senior Product Designer @ Amazon Jan 2023 – Jan 2023 | Santa Clara, California, United States ### Product Designer @ Amazon Jan 2021 – Jan 2023 | Santa Clara, California, United States Achievements: - Redesigned Amazon Relay’s dashboard for 1M+ carriers and drivers, optimizing business-building processes by 90% and accelerating load bookings by 43% through AI-driven "recommendation" systems. - Led end-to-end UX strategy for enterprise-scale tools, leveraging user research, Figma prototyping, and iterative testing to align solutions with diverse stakeholder needs. - Pioneered scalable design patterns within Amazon Relay’s ecosystem, reducing manual errors by 30% and enhancing cross-platform consistency. Collaboration & Impact - Partnered with engineering and product teams to integrate behavioral insights into workflows, driving a 25% increase in user adoption. - Advocated for data-driven decisions by conducting usability tests and A/B experiments, directly contributing to a 20% improvement in task completion rates. Portfolio Spotlight: - Explore my Amazon Relay case study for a deep dive into the dashboard redesign and AI-powered features: kanikachoukse.com/amazon. Learn more about Amazon Relay: relay.amazon.com. ### Senior UX Designer @ SAP Jan 2018 – Jan 2020 Achievements: - Designed SAP Marketing Cloud Suite’s Fiori Launchpad, adopted by 480+ global enterprises, streamlining workflows for thousands of users through intuitive enterprise UX. - Drove a 15% increase in lead conversion and 23% higher user satisfaction for the Marketing Events app via iterative prototyping, usability testing, and stakeholder alignment. -Pioneered AI-driven UX enhancements as a Top 10 Finalist at SAP’s Innvent 2019, proposing scalable solutions for enterprise pain points. Collaboration & Leadership: -Reduced development cycles by 20% by partnering with 85+ cross-functional experts, leveraging SME insights to address critical customer challenges. -Certified Design Thinking Coach: Mentored teams and led workshops to institutionalize user-centered design practices across SAP’s ecosystem. Innovation: - Architected scalable design patterns for interconnected SAP products, ensuring consistency across enterprise workflows (portfolio case study: https://www.kanikachoukse.com/fiori-launchpad). -Conducted heuristic evaluations and workshops to align complex system layers with user needs, balancing technical constraints with intuitive interactions. ### UX Specialist @ CGI Jan 2016 – Jan 2018 | Bengaluru, Karnataka, India Key Contributions: - Designed 6+ enterprise solutions across ERP, finance, and recruitment sectors, leveraging user-centered design to address complex business challenges. -Wealth Management Innovation: Led UX/UI for Digital Advisor—a millennial-focused wealth management app—increasing user engagement by 25% through predictive ROI infographics and intuitive financial dashboards. - Streamlined Operations: Architected an automation ticketing system that reduced manual errors by 30% and improved operational efficiency for clients like Barclays. - ERP Modernization: Redesigned Advantage 360 (CGI’s legacy ERP platform), enhancing usability and driving a 22% increase in user adoption for enterprise clients. - Client Collaboration: Partnered with PNC Bank and Barclays to develop tailored financial tools, aligning workflows with stakeholder goals via iterative prototyping and usability testing. Skills & Impact: - Cross-Industry Expertise: Delivered scalable solutions for finance, recruitment, and logistics using Figma, user research, and rapid prototyping. - Metrics-Driven Design: Focused on measurable outcomes—error reduction, adoption rates, and efficiency gains—to ensure alignment with business objectives. ### User Experience Designer @ Gates Foundation Jan 2015 – Jan 2016 | New Delhi, Delhi, India Achievements: - Designed a sensor-based cervical dilation prototype to reduce maternal mortality rates in rural Bihar, India, addressing critical gaps in childbirth healthcare through human-centered innovation. - Conducted field research with 50+ Auxiliary Nursing Midwives (ANMs), leading focus groups, journey mapping, and usability testing to co-create solutions tailored to low-resource environments. - Pioneered a user-tested digital/paper hybrid system to streamline medical data collection, improving accuracy and adoption among healthcare workers. Leadership & Collaboration: - Led a cross-functional team of visual designers and medical experts to develop intuitive visuals and equipment interfaces, ensuring alignment with ANMs’ workflows. - Advocated for end-user needs by prototyping and iterating on designs in real-world settings, directly involving rural communities in the feedback loop. Impact: - Solutions contributed to measurable improvements in maternal care efficiency, as validated by post-implementation stakeholder feedback. - Portfolio Case Study: Explore the Bihar healthcare project for detailed insights into research, prototyping, and outcomes. ### Design Research Intern @ Pratibha Syntex Ltd. Jan 2014 – Jan 2014 | Indore Area, India ## Education ### Masters in Human Computer Interaction in Interaction Design California College of the Arts ### Stanford University ### Master of Design in Design Research, User Centered Design National Institute of Fashion Technology Delhi ### Bachelor of Engineering (BE) in Computer Science Rajiv Gandhi Prodyogiki Vishwavidyalaya ## Contact & Social - LinkedIn: https://linkedin.com/in/kanikachoukse - Portfolio: https://www.kanikachoukse.com/ --- Source: https://flows.cv/kanikachoukse JSON Resume: https://flows.cv/kanikachoukse/resume.json Last updated: 2026-04-13