# Kaori F.

> Designer, Tinkerer, and Builder

Location: San Francisco, California, United States
Profile: https://flows.cv/kaorif

Multidisciplinary designer, maker of things, artist & creative coder. Currently focused on improving access to care for Veterans.

## Work Experience
### RO @ Zoox
Jan 2025 – Present | United States

### Design Technologist @ Pixel Design Lab LLC
Jan 2018 – Present | San Francisco Bay Area
-UX/UI designer / technologist for an AR / VR mobile application called Off the Wall
Grants Awarded: Southern Exposure (soex.org)
-https://www.edgeonthesquare.org/kaori-furusawa
Collaborations: Mark Hellar @hellarstudios.com (technologist) // Susan Greene (Muralist) for Artforces.org
-UX consultant for Lost Logistics AI

### Technical Robot Specialist @ Clockwork
Jan 2024 – Jan 2025 | San Francisco Bay Area

### Product Designer @ Yeti LLC
Jan 2018 – Jan 2021 | San Francisco, California
Lead product designer for 13 projects during my tenure
Notable Clients: Fossil Group (Hybrid Watch App - IOS & Android) // Citizen Watch Co (Hybrid Watch App - IOS & Android) // Caliva (Rewards App) // Hello Divorce (Divorce Navigator Web App) // Reflectable - Early Learning Lab (Mobile App) // Skillzilla.io (Web App) // Get Feedback (Dashboard - Desktop App) // Baseball Rules in Black and White (Android app) // HeartMath  Inner Balance (Mobile App - pending launch)

### Product Designer @ Pakible
Jan 2016 – Jan 2018 | San Francisco, California
Pakible (YC W15) makes it insanely easy for brands to create custom branded packaging.

At Pakible I was responsible for designing the Project Management Dashboard and Product Selector:

• Deployed digital product features to streamline the packaging prototyping process while effectively improving the interface resulting in a 40% customer satisfaction rating and over $50K in new projects
• Collaborated with our remote backend engineer to communicate technical details to bring concepts, wireframes, and mockups into a fully functional dashboard
• Conducted user focused research methods such as phone interviews, surveys, and user testing in order to gain insight into the problem(s) emerged from our product
• Responsible for documenting user insights to deliver physical, brand-focused custom packaging from concept to reality in order to investigate features required for digital product development
• Coordinated a remote team of 6-8 structural and graphic designers to rapidly scale multiple projects in 48 hours or less

### Customer Engagement / User Operations @ Verlocal
Jan 2015 – Jan 2016 | San Francisco Bay Area
Verlocal is the Social Marketplace for Local Experiences.

• Managed a high volume of accounts daily to set them up for success and enabling existing customers to increase the value of our platform
• Created dashboards, defined key metrics, and translated data around user behavior into actionable insights that significantly lowered the percentage of declines and cancellations from 14% to 6% within 2 months
• Developed new practices for new customer onboarding and customer growth to ensure ongoing success
• Created user education programs including emails, surveys, webinars, and written material to gather quantitative/qualitative insights for new product development
• Increased efficiency and improved internal processes by acting as the primary owner of workflows
• Implemented Zendesk to design a better customer service experience resulting in tickets closed within 24 hours

### Customer Experience and Designer @ Workhands (Alchemist VIII 15'​)
Jan 2014 – Jan 2015 | San Francisco Bay Area
Core team member of a startup accepted to Alchemist Accelerator (www.alchemistaccelerator.com) 

• Successfully developed strategy with the COO to drive user growth in 2015: 35% month-over-month growth in users
• Documented and wiki for internal files to improve workflow for the sales team
• Designed marketing material for distribution: posters, handouts, checklists,
and personal cards
• Executed projects to drive growth and engagement for members using promotional materials, and personally attending events to demo our product.
• Identified opportunities to generate growth: attending events, reaching out to faculty members, and scheduling webinars
• Recruited and managed a small team of “student representatives” to educate users at events, and at schools within their area.
• Managed the support experience for users, which included follow up calls and emails
• Worked with engineering to discover issues/bugs to report at our weekly team meeting
• Experience administrating and using CRM tools which include Salesforce, RelateIQ and Groove.

### Industrial Design Specialist @ Type A Machines
Jan 2013 – Jan 2014 | San Francisco Bay Area
- industrial designer
- materials & manufacturing specialist
- CAD specialist
- designed specific internal components
- worked with R&D to optimize the QA process.
- built series 2013 and 2014 printers

### Volunteer @ Creativity Explored II
Jan 2011 – Jan 2013 | San Francisco


## Education
### Industrial Design
California College of the Arts

### Design Thinking Immersive
Cooper Professional Education (Wipro)

### Creative Code
Gray Area Foundation for the Arts

### Analytics and User Experience & Interaction Design
Nielsen Norman Group


## Contact & Social
- LinkedIn: https://linkedin.com/in/kaorifurusawa

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Source: https://flows.cv/kaorif
JSON Resume: https://flows.cv/kaorif/resume.json
Last updated: 2026-04-08