# Karelia Arredondo > Senior Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/karelia I’m a multi-disciplinary designer and visual storyteller. I have experience in branding, visual design, product design, and photography. Having worked on creative and product teams for startups, editorial companies, and design agencies has helped me bring a holistic approach to my work; a balance between elegant aesthetics, creative leadership, and awareness of business needs. Beyond that, I’m passionate about the impact design has in sustainability, and social justice. ## Work Experience ### Product Designer @ Articulate Jan 2021 – Present ### Product Designer @ Phil, Inc. Jan 2018 – Jan 2021 | San Francisco Bay Area Designed core features for Phil’s web application and dashboards, which helped increase patient conversion rates and adoption of our product amongst MD offices and partner pharmacies. Created high-fidelity mockups and responsive designs for both mobile and desktop applications. Worked on the sign-up, payment, customer support, and refill experiences of our consumer-facing application. Improvements led to a higher retention rate and an increase in our Net Promoter Score. ### Interaction Designer @ SYPartners Jan 2017 – Jan 2017 | San Francisco, California, United States Worked for a global apparel, fitness, and retail client of SYPartners. Focused on communication design and strategy. ### Senior Visual Designer @ Amco (IES) Jan 2015 – Jan 2016 Led a team of 3 designers working, my role consisted of guiding the design process and creative direction of a Learning Methodology made for digital platforms, web applications, and books. Collaborated with copywriters and illustrators to oversee that the design provided a qualitative and delightful learning experience. ### Visual Designer @ Amco (IES) Jan 2013 – Jan 2015 Worked in the design of 8 educational products in the form of e-books and printed materials that serve more than 1000 schools in Latin America and Spain. My role consisted of designing interactive graphics and layouts. ### Graphic Designer @ Quality Candy Company, Inc Jan 2009 – Jan 2011 Designed the packaging for 10+ products distributed at major chains including Costco, Walgreens, Ross, TJ Maxx and CVS. Managed the design, prototyping, and testing, while working with engineers, designers and marketers for implementation. ## Education ### Master’s Degree in Interaction Design California College of the Arts Jan 2016 – Jan 2017 ### Bachelor’s Degree in Graphic Design Universidad Iberoamericana Tijuana Jan 2006 – Jan 2010 ### Bachelor’s Degree in Graphic Design Universidad de Valladolid Jan 2008 – Jan 2009 ## Contact & Social - LinkedIn: https://linkedin.com/in/kareliaarredondo - Portfolio: https://www.kareliaarredondo.com --- Source: https://flows.cv/karelia JSON Resume: https://flows.cv/karelia/resume.json Last updated: 2026-03-25