Built Amazon’s chat and messaging platform system to help customers make faster and better shopping decisions through richer communication.

Using customer frustrations to enhanced legacy community shopping experiences such as Amazon Shopping Lists and Customer Q&A.

Led web, mobile and software projects from start to finish through user research, interaction and visual design and development phases. Additional roles includes project and client management, team leadership and developer collaboration.

Directed the creative theming for all communication materials for the 2012 TEDxYouth@Toronto conference including the website, sponsorship packages and event program.