# karen j

> Senior UX/UI Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/karenj

Diverse background includes fluency in visual design with a focus on UX. Highly cross-functional and passionate about building and evolving a strong product/brand. Expertise in redesign.

## Work Experience
### senior product designer @ Wells Fargo
Jan 2017 – Present | San Francisco
• design lead for Wells Fargo CEO on mobile app and desktop/responsive
• partner with IXD on delivering complex design solutions for banking enterprise applications
• oversee two designers on envisioning and executing new product experiences
• collaborate cross functionally with product, dev, QA, content, research, and accessibility
• lead design of Wells Fargo brand identity refresh for CEO Mobile®
• contribute in recruiting and onboarding UX Visual Design team members

### senior ux designer @ SQOR
Jan 2015 – Jan 2016 | San Francisco
• designed and launched features, iOS/Android/web, for sports social networking platform
• co-facilitated usability testing and guiding product vision - startup environment
• defined user metrics and general market research to inform product and business strategy
• advised on process improvement: UX best practices, user testing/research, design sprints

### ux design / project lead @ STUBHUB
Jan 2015 – Jan 2015 | San Francisco
• led kickoff of rebranding initiative across native, responsive web, and Apple watch platforms
• partnered on initial project planning, sharing, and presenting to cross teams and stakeholders
• designed for consistent experiences on full suite of apps including Android/material design

### senior ux designer @ STUBHUB
Jan 2014 – Jan 2015 | San Francisco
• defined UI/UX design patterns and solutions for responsive web apps browser team
• partnered with product managers, researchers, devs, QA to design, test, and deliver user needs
• created design briefs, conducted audits, designed features based on quantitative testing

### senior ux visual designer / art director @ CONSULTANT
Jan 2009 – Jan 2014 | San Francisco Bay Area
• collaborate closely with product, UX, copy/content, dev and engineering teams
• research, direct, design, prototype for web, mobile, and social media
• assemble and manage design/production teams for special project execution
• develop branding/rebranding of apps, microsites, landing pages, emails, display ads

sample projects:
° SWIRL - art director on WALMART account for back-to-school rich media display ads
° SEQUENCE - responsive design assets and redlines for BANANA REPUBLIC loyalty app
° DRESS CODE - design direction and copy editing of men's fashion guide launch
° JAWBONE - iOS to Android design modifications and documentation for fitness app UP
° WALMART LABS - UI/UX and responsive design concepts for walmart.com Tire Finder
° SKAVA - art direction of SEARS Facebook marketing campaigns and sweepstakes
° LONELY PLANET - sales and event collateral design for travel guide book publisher

OTHER: BMC, Stella & Dot, TravelSmith, Saks, Bare Escentuals, Gap Inc.
AGENCIES: Swirl, Sequence, NoiseSF, EVB, Theory Associates, MarketBridge

### senior ux visual designer @ VEEVA SYSTEMS
Jan 2012 – Jan 2012 | San Francisco Bay Area
• developed visual/UI designs for life sciences web content management app VAULT
• partnered with UX Lead to create app iconography, visual assets, and usage guidelines
• collaborated with product managers to build out app new features and enhancements

### senior ux visual designer @ JUST ANSWER
Jan 2012 – Jan 2012 | San Francisco
• designed user-focused product initiatives for expert answer site justanswer.com
• partnered with copywriters, engineers/devs on implementing and testing new user stories
• directed offsite designer and copywriters to ensure brand consistency

### senior design manager @ GAP INC.
Jan 2007 – Jan 2008 | San Francisco
• recruited and managed GAP INC. Outlet's in-house Creative Services team
• led brand marketing creative for BANANA REPUBLIC FACTORY and GAP OUTLET
• supervised creative workflow of in-house design staff and external resources
• led brand strategy for window, in-store, packaging, direct mail, and external marketing
• directed and designed sale and seasonal email promotions
• coordinated photography, solicited vendors, hired freelancers, managed budget
* awarded for creative development, strategy, and brand evolution of store marketing

### design director @ KAREN J DESIGN
Jan 2004 – Jan 2007 | New York, NY
• developed branding and rebranding initiatives for national, global, and startup brands
• directed, designed, redesigned, and launched magazines, books, and magazine promotions
• hired and managed design staff and external production/technical/web resources
• coordinated projects, managed budgets, directed photoshoots, supervised color/pre-press

sample projects:
° NEWS CORP - contributing designer for launch of PAGE SIX magazine
° MM PUBLISHING - creative direction and design launch of LAUNCH magazine
° AKA BOOKS - art direction and design launch of AKA NYC city guide book
° JUNGLE MEDIA GROUP - creative direction and design for JUNGLE/LAW magazines
° NEW YORK TIMES - art direction and design of magazine and newspaper Special Sections
° CYZONE - rebranding initiative development of iconic Latin American teen beauty brand
° L BRANDS - window and in-store visual concepts for VICTORIA'S SECRET and INTIMISSIMI

OTHER: Bath & Body Works, 1800flowers, Hearst, American Media Inc., Wenner Media

### art director @ CONDÉ NAST
Jan 2001 – Jan 2004 | New York, NY
° GLAMOUR - contributed to 2004 editorial redesign
° VOGUE - designed Sept 2003 Fall fashion supplement VOGUE MAN
° BRIDES - designed premiere launch of BRIDES RECEPTIONS


## Education
### Bachelor’s Degree in Communication Design
Parsons School of Design - The New School


## Contact & Social
- LinkedIn: https://linkedin.com/in/karenjdesign

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Source: https://flows.cv/karenj
JSON Resume: https://flows.cv/karenj/resume.json
Last updated: 2026-04-13