# Karen Jellal > Senior UX Content Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/karenjellal I have 10+ years of tech industry experience with an emphasis in UX/UI design, data-driven content optimization, brand identity, and scaling content quality. Every point of view in the room contributes to stronger outcomes, and it’s this belief that drives my enthusiasm for collaborating cross-functionally. I’m a self-starter who loves rallying others to bring big ideas to life. I thrive in fast paced environments, feel energized working in ambiguity, and appreciate the power of a strong cup of coffee. Over the years I’ve been told I’m a champion for positive team culture—it’s one of the things I’m most proud of. ## Work Experience ### Senior UX Content Designer @ Instagram Jan 2023 – Jan 2025 | San Francisco Bay Area As the lead content designer for Instagram Friending Experiences I work with design and product partners to build roadmaps, define success metrics, and design intuitive features that help people connect with others. ### Senior UX Content Designer @ TikTok Jan 2023 – Jan 2023 | San Jose, California, United States I was part of the founding design team for TikTok Shop in the US, working to design shopping features that are simple and easy to understand. My primary responsibilities included: - Driving high-quality content design in a rapid, dynamic work environment - Aligning with product and design teams across timezones to craft a cohesive product narrative - Participating in design and content critiques to promote consistency and improve quality - Helping craft new voice, tone, and content standards as part of the US TikTok Shop launch ### Senior UX Content Designer @ Instagram Jan 2022 – Jan 2023 | San Francisco Bay Area I was the Content Design lead for Instagram Brand Experiences, designing features to increase sentiment metrics through features like Instagram's end of year Recap Reels templates. I also helped govern the promotional channels Instagram teams used to communicate with users, providing guidance on channel usage, targeting, content standards, and more. My passion was data-driven optimization, usability, and taking an ecosystem approach to content strategy. I'm adept at navigating legal, privacy, and policy requirements while working cross-functionally with designers, researchers, product managers, and engineers. I was also a lead for Instagram's voice and tone, helping to create standards and scalable frameworks for all product teams. I worked with others to ensure Instagram's voice guidelines were clear and effectively reflected our brand ethos across the app. ### UX Content Designer @ Facebook Jan 2018 – Jan 2022 | Menlo Park, California I was a lead Content Designer on products like Facebook Dating, Lift Black Voices, Shops, and Marketplace while working on the Facebook app at Meta. I collaborated closely with eng, product design, data science, and user research to identify and design the most impactful solutions to high-priority problems. I worked on a wide range of launches, delivering end-to-end product flows, notifications, promotions, IA, taxonomy, localization, accessibility, product principles, A/B testing plans, and contributed to Meta-wide content standards. I'm most proud of the work I drove for building equitable and inclusive products across Meta, and have been sought out as a speaker on this topic for conferences, workshops, and summits. ### Lead Content Strategy Manager @ LinkedIn Jan 2016 – Jan 2018 I supported a global team of Content Strategists for LinkedIn's Help Center product. I strengthened the team’s cross-functional partnerships by implementing scalable programs and initiatives that improved content quality, increased data-driven strategy, and promoted better UX integrations. I helped pioneer new content standards across multiple products and evangelized the impact of content strategy across the company to grow the team's influence and show our business impact through lifts in top-line metrics. I also set the team up for success during a multi-quarter transition to a new Content Management System, promoting positive change management during a massive overhaul to our taxonomy and IA. ### Content Strategist @ LinkedIn Jan 2015 – Jan 2016 | Greater Omaha Area As a Content Strategist for LinkedIn, I quickly parsed complex information into concise, straightforward content that can scale across global audiences. Overall I managed the end-to-end help and education content strategy for LinkedIn’s two highest-grossing products, Recruiter and Sales Navigator. My workload involved writing desktop and mobile content for a range of other products as well, including LinkedIn Messaging, LinkedIn Students app, ProFinder, LinkedIn Referrals, and LinkedIn Jobs. A huge part of my role was maintaining a strong awareness of customer needs, rigorous deadlines, legal requirements, fluid ramp schedules, localization needs, accessibility requirements, and shifting UI designs. At every step of the way I embraced the adaptability needed to thrive in a fast-paced environment. As a project manager on simultaneous content initiatives at any given time, I regularly collaborated with teams such as legal, marketing, and operations to create clear, meaningful content. ### Training Developer & Technical Trainer II @ Yahoo! Jan 2013 – Jan 2015 | Omaha, NE I wrote content and designed training curricula for Yahoo's internal tools (Salesforce, Oracle, Braintree Payment Systems) and soft skills training programs. I coordinated with product managers, operations, marketing, and data analytics to write internal and external content in the form of job aids, reference guides, phone/email scripts, and Yahoo Help Center articles. I also trained Customer Experience agents on new tools and processes in offices around the globe, including teams in New York, Portland, Dublin, and India. ### Freelance Writer @ Freelance Jan 2007 – Jan 2014 | Global Publications include Global Newsweek, Business News, Bay Business Journal, The Green Bay Press Gazette, YOU Magazine, Fourth Estate Newspaper, MomsLikeMe Magazine, Scene Newspaper, The Friday Report, Mason’s Road, DM Du Jour, Damazine, The Sheepshead Review, and Nerditorial.com ### Regional Trainer & Team Coordinator @ Schneider National Jan 2011 – Jan 2013 | Green Bay, WI As the Regional Trainer & Team Coordinator, I assessed, developed, implemented, and evaluated training and internal content needs. I led the internal content improvement process to identify gaps in knowledge, then wrote and delivered internal content to close the identified gaps. I also managed process documentation for the VTL Support line of business. ### Marketing & Communications Intern @ Green Bay Area Chamber of Commerce Jan 2011 – Jan 2011 | Green Bay, WI As the Marketing & Communications Intern for the Green Bay Area Chamber of Commerce, I was responsible for researching and writing Chamber communications, including reports, company features, business analysis articles, and event marketing campaigns. ### Production Assistant & Floor Director @ WFRV and WJMN Television Station Inc Jan 2007 – Jan 2011 | Green Bay, WI As the Production Assistant and Floor Director, I was responsible for directing all studio aspects of live newscasts. On a rotating basis I managed a crew of three production assistants in collaboration with the producer, director, and anchors of each segment. ### Web Copywriter @ Multicultural Center of Green Bay Jan 2010 – Jan 2011 | Green Bay, WI As the Web Copywriter for the Multicultural Center of Green Bay, I researched and reported on events and feature stories following AP style guidelines. I also helped manage the web content strategy and copy edited all website content prior to publication. ### News Editor & Writer @ Fourth Estate Newspaper Jan 2009 – Jan 2010 | University of Wisconsin - Green Bay At the Fourth Estate Newspaper I managed the front-page news layout using Adobe InDesign and worked under strict deadlines. I pitched and delegated news stories to other news writers on my team, and trained writers on proper AP style news writing. We worked to ensure overall aesthetic and journalistic quality of the news section. I also organized and ran weekly meetings between 30 staff members. ### Production Manager @ Phlash TV Jan 2008 – Jan 2010 | University of Wisconsin - Green Bay As Production Manager of Phlash TV, the University of WIsconsin-Green Bay's campus television station, I primarily managed the production schedule and content. I delegated stories to production interns, oversaw pre-production and post-production stages of all television station content, and trained new interns on effective news writing. ## Education ### Communication Sciences in English & Creative Writing University of Wisconsin-Green Bay ## Contact & Social - LinkedIn: https://linkedin.com/in/karenjellal --- Source: https://flows.cv/karenjellal JSON Resume: https://flows.cv/karenjellal/resume.json Last updated: 2026-04-13