Copywriting, graphic design, social media management, advertising, creative direction, content strategy, marketing strategy, content design and production, video production, and more.

As a Sr. Brand and Content Marketer, I produce unique content for thought leadership in the emerging cannabis retail industry. I direct the customer- and prospect-facing content, writing and editing weekly blogs and articles to drive engagement throughout the customer journey. I publish compelling stories and essays to social media, Forbes magazine, and myriad print, digital, and video platforms. I am equal parts brand strategist, designer, and writer.

CONTENT STRATEGY

• Brand discovery

• Competitive evaluation

• Content audits

• Information architecture

• UX design and wireframes

• Editorial governance design

• Website analytics

• Social media analysis and reputation recovery

• Copywriting & editing

RECENT PROJECTS

• Astreya—Brand discovery.

• Apple—Led content strategy for a global launch.

• Facebook—Led a global content audit for all outbound marketing communications in 2016.

• Guild Mortgage—Interim CMO while establishing a central marketing department for one of the largest independent mortgage lenders in the U.S. Initiated the rebranding of 250 national offices and guided the recovery of their social media reputation (increased Yelp from 1.5 to 4 stars and Glassdoor from 3.2 to 4.0).

• Clorox —Led the content strategy for the corporate website redesign.

• Nuance — Contributing writer for the public home page, corporate messaging, and content pages for diagnostic imaging and NLP (voice recognition) applications.