# Karen LeFever > Copywriter & Creative Director | Marketing Communications, Graphic Design Location: San Rafael, California, United States Profile: https://flows.cv/karenlefever Experienced Content Marketer with a demonstrated history of working in the computer software industry. Skilled in copywriting, web design, creative management, marketing strategy, and digital marketing. Strong consulting professional with a Master of Fine Arts in Theatre. ## Work Experience ### Available for gig and contract creative work @ Unknown Jan 2024 – Present | San Rafael, California, United States Copywriting, graphic design, social media management, advertising, creative direction, content strategy, marketing strategy, content design and production, video production, and more. ### Director of Marketing & Communications @ The Osher Marin Jewish Community Center Jan 2019 – Jan 2024 | San Rafael, CA ### Consulting Brand Strategist for Marketing @ Self Employed Jan 2015 – Jan 2019 | San Francisco Bay Area ### Sr. Brand & Content Marketing Manager @ Green Bits, Inc. Jan 2018 – Jan 2019 | San Jose, CA As a Sr. Brand and Content Marketer, I produce unique content for thought leadership in the emerging cannabis retail industry. I direct the customer- and prospect-facing content, writing and editing weekly blogs and articles to drive engagement throughout the customer journey. I publish compelling stories and essays to social media, Forbes magazine, and myriad print, digital, and video platforms. I am equal parts brand strategist, designer, and writer. ### Content Strategist @ DigitalMedea Jan 2014 – Jan 2018 | San Jose, CA / Silicon Valley CONTENT STRATEGY - Brand discovery - Competitive evaluation - Content audits - Information architecture - UX design and wireframes - Editorial governance design - Website analytics - Social media analysis and reputation recovery - Copywriting & editing RECENT PROJECTS • Astreya—Brand discovery. • Apple—Led content strategy for a global launch. • Facebook—Led a global content audit for all outbound marketing communications in 2016. • Guild Mortgage—Interim CMO while establishing a central marketing department for one of the largest independent mortgage lenders in the U.S. Initiated the rebranding of 250 national offices and guided the recovery of their social media reputation (increased Yelp from 1.5 to 4 stars and Glassdoor from 3.2 to 4.0). • Clorox —Led the content strategy for the corporate website redesign. • Nuance — Contributing writer for the public home page, corporate messaging, and content pages for diagnostic imaging and NLP (voice recognition) applications. ### Content Strategist & Design Manager @ Hewlett-Packard Jan 2010 – Jan 2014 | Palo Alto, CA - Developed the content strategy and information architecture for hp.com over multiple content areas of web and mobile site, including copy, visual, rich-media, and interactive content. Used a metrics- and research-driven approach to analyze, create, and evangelize strategy to internal partners in various organizations and levels, including designers, business stakeholders, and executive leadership. Supported Consumer, SMB, and Enterprise products--from PCs and tablets to Big Data and Enterprise Cloud Infrastructure - Directed all aspects of site content: Wrote/edited user interface content for key areas of website and mobile site, including product areas, search, and social pages; Reviewed and edited content submitted by business units, content contributors, and other stakeholders; Provided creative direction for all types of creative (photography, video, info-graphics, etc). - Drove the worldwide homepage publishing, messaging, processes, and quality to 72 countries. - Hired, managed, and mentored creative teams, incl. writers, producers, strategists, designers, production artists, and a traffic specialist. ### Creative Director @ Adobe Systems Jan 2003 – Jan 2010 Served as the manager of a team of art directors, producers, and many vendors, specializing in the design and development of award-winning product imagery, interactive media, videos, demo scripts, and assets for marketing communications for Adobe's diverse customer base. ### Instructor @ San Jose State University Jan 1984 – Jan 2004 | Writing for Media, Multimedia Design & Theatre Taught interactive design, multimedia production,upper-division writing, and public speaking courses to Art, Broadcast (Radio, TV, Film), Business, Journalism, Theatre, and Advertising majors. ### Design Manager @ Design Reactor Jan 2002 – Jan 2003 Served as the line producer guiding high-profile projects for Apple, Cisco, and Universal Pictures through this interactive agency. I defined client needs, budgeted the projects, and then managed the production from concept to delivery. I was the primary contact and liaison between the creative staff and clients, ensuring the final creative delivery exceeded expectations, came in on budget, and on schedule. We delivered online media that was innovative for the time. ### Sr. Design Manager & Content Strategist @ Apple Computer Jan 1999 – Jan 2001 | Cupertino Served as the internal producer for the interactive media for the first Apple retail stores. Wrote the scripts, hired the designers, film crews, and programmers and managed the design and production of the multimedia in 14 languages. Developed Sales and Channel demo scripts, assets, and customer testimonials. Helped launch the iPod, FinalCut Pro, iMacs, iTunes, iMovie, and the first Mac laptops. ### Sr. Design Manager @ marchFirst Jan 1997 – Jan 1999 | Previously USWeb/CKS and Whitman-Hart Served as primary producer on the Apple account, guiding the design and delivery of 100+ projects (interactive retail media, video production, demo materials). Managed complex, multimillion dollar budgets, localization, art direction, and client communications with great success, resulting in unparalleled profitability--even during the dot.com bust. Served as the liaison between my team of 15-20 creatives (designers, programmers, subcontractors) and the executive Apple clients. ### Design Manager @ Miller Freeman Jan 1994 – Jan 1997 | New Media Business Development & Content Marketing Helped transition this century-old publishing company into the digital age. Built a small production team that developed CDs, interactive media, websites, and video in support of the company's many magazine and tradeshow holdings. Created new business models that continue to reap substantial revenue to this day. ### Instructional Designer @ Symantec Jan 1990 – Jan 1994 Wrote training materials in various formats: animation, video, leader's guides and participant books. Also led a small marketing team in producing executive presentations for analysts, tradeshows, conferences. ## Education ### Master of Fine Arts in Theatre San José State University ### B.A. in Theatre and English Dominican University of California ## Contact & Social - LinkedIn: https://linkedin.com/in/klefever - Portfolio: https://www.digitalmedea.com --- Source: https://flows.cv/karenlefever JSON Resume: https://flows.cv/karenlefever/resume.json Last updated: 2026-04-13