Myself and two other interns took a TrueCar-to-car manufacturer web tool for managing marketing materials with a user-friendly analytics platform, from inception to a working prototype. During research, I conducted interviews with personnel in the company who were in roles similar to those of our target users to determine feasibility, as well as determine the strength of the market for automobile data analytics tools. After validation, I structured a more usable information hierarchy for analytics, iterated on UI designs and optimized the UX. I presented my findings and designs, daily, to my mentors for discussion, and improved on them for the next session. By the end of the ten weeks, we had created a production-level prototype and showed the need for manufacturer focused products, earning the award for “Best Executed Project”.