Founded Ghost Cups, a digital sustainability product to motivate people to reduce single-use plastics. Delivered freelance design, websites, and illustrations for clients. Launched a small online retail business.

Led design for the QuickBooks AI/ML team, developing the customer insights, strategy, frameworks, and experience for AI-driven small business accounting.
 Led new feature initiatives for time tracking, invoicing, job costing tools. Streamlined interaction design in stressed timeline for major release driving $20M LTV growth. Created UX research trainings and coached junior designers and PMs.

Led design for iOS and Android bookkeeping apps receiving App Store Editor’s Choice. Delivered core banking workflows for mobile apps, yielding 4.5 star ratings; design was recognized externally and established enduring UX patterns across suite of apps. Contributed to a new design system.

Designed online marketing and e-commerce tools. Improved usability of website-building tool resulting in 15% decrease in help center visits.

Designed screens and flows, conducted user research, and guided product strategy for website-building, SEO, and ecommerce tools for small businesses. Used lean methods to identify accountant matchmaking product opportunity.