# Karen Nicole Dela Cruz > Product Designer Location: New York, New York, United States Profile: https://flows.cv/karennicoledelacruz Product Designer with five years of experience specializing in UI design and creating clean, intuitive, and visually consistent digital interfaces. I focus on high-fidelity design, interaction patterns, and scalable design systems that strengthen product identity across platforms. With a background in both freelance and agency work, I’ve collaborated closely with product and engineering teams to deliver clear, well-crafted designs and smooth design-to-development handoffs. I’ve also worked with major pharmaceutical clients, including Pfizer, Gilead, Johnson & Johnson, Lilly, and UCB. Please reach out for Portfolio ## Work Experience ### Product Designer @ FCB Health Jan 2023 – Present | New York, New York, United States Design and deliver digital products for healthcare and pharma clients, focusing on UI and visual design for web and mobile. Collaborate with cross-functional teams, work efficiently in a fast-paced agency environment, and support design systems to maintain brand and medical-marketing consistency. Communicate design decisions clearly, ensure accessibility, and design within regulated medical standards. ### Junior Product Designer @ FCB Health Jan 2022 – Jan 2023 | New York, New York, United States Design polished, user-friendly UIs for web and mobile healthcare products while collaborating with senior designers, product managers, and developers. Create prototypes and visual assets, contribute to design systems, maintain brand consistency, participate in design reviews, and iterate based on feedback. Gain hands-on experience across client meetings, concept ideation, and cross-functional collaboration. ### Contract Product Designer @ FCB Health Jan 2021 – Jan 2022 | New York, New York, United States Started as a contract Product Designer, designing and delivering digital products for healthcare and pharma clients with a focus on UI and visual design for web and mobile. Collaborated with cross-functional teams in a fast-paced agency environment, supported design systems to maintain brand and medical-marketing consistency, communicated design decisions clearly, ensured accessibility, and designed within regulated medical standards. Transitioned from contract to full-time based on performance and impact. ### Product Operations Associate @ Fooda Jan 2018 – Jan 2020 | Greater New York City Area Promoted to lead design and modernization initiatives across marketing and operational processes. Designed and delivered the company’s internal marketing and supplies ordering portal, conducting user research and collaborating with suppliers to create a streamlined platform that reduced account manager workload and enabled growth. Revamped the marketing catalog for pop-up sites, simplifying offerings and reducing costs, while leading rollout and training across markets. Maintained supplier relationships, monitored costs, and supported creative initiatives, including photoshoots, to improve operational efficiency and results. ### Marketing Coordinator @ Fooda Jan 2017 – Jan 2018 | Chicago, Illinois, United States Worked closely with the Operations Manager to streamline marketing and operational workflows, improving efficiency and controlling daily spending. Managed marketing materials for pop-ups and created custom designs for clients. Built and maintained relationships with suppliers for branded goods, printing, electronics, and Wi-Fi, negotiating competitive bulk pricing to optimize costs. ### Marketing Operations Assistant @ Wish - Shopping made fun! Jan 2016 – Jan 2017 | Greater Chicago Area Supported marketing and operational initiatives, assisting with campaign coordination, materials management, and supplier communication. Helped streamline daily workflows and contributed to projects that improved efficiency for the marketing team. ### Marketing Team Associate @ Zomato Jan 2015 – Jan 2016 | Greater Chicago Area Onboarded and managed Chicagoland restaurants to the Zomato platform, creating listings and capturing on-site photos of spaces and menu items. Maintained client relationships to drive engagement and increase platform visibility, supporting the growth of Zomato’s local presence. ## Education ### Design and Applied Arts General Assembly ### Marketing Columbia College Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/kdela11 --- Source: https://flows.cv/karennicoledelacruz JSON Resume: https://flows.cv/karennicoledelacruz/resume.json Last updated: 2026-03-29