# Karen Utrera

> Principal Product Designer at Salesforce

Location: Oakland, California, United States
Profile: https://flows.cv/karenutrera

With nearly two decades of experience in product design and UX, I have held leadership roles building mobile apps and designing user experiences from conception through implementation.

## Work Experience
### Principal Product Designer @ Salesforce
Jan 2025 – Present | San Francisco Bay Area

### Lead Product Designer @ Salesforce
Jan 2022 – Present | San Francisco Bay Area

### Director, Product Design @ Roadster
Jan 2019 – Jan 2022 | San Francisco Bay Area

### Lead Product Designer @ Salesforce
Jan 2018 – Jan 2019

### Senior UX Designer @ TrueCar, Inc.
Jan 2014 – Jan 2018 | San Francisco Bay Area

### Senior Product Design Manager @ TrueCar, Inc.
Jan 2014 – Jan 2018 | San Francisco Bay Area

### Product Designer @ karenutrera.com
Jan 2006 – Jan 2014 | San Francisco Bay Area
Designing since 2006, with experience working solo and collaborative projects building mobile apps and designing user experiences from ground-up.

### Lead UI/UX Designer @ Gabstr Inc.
Jan 2013 – Jan 2014
Founding designer, reporting directly to CEO, responsible for all aspects of visual identity, UX, and UI of geo-location based app. Worked with team of six engineers to design and launch MVP (minimal viable product) in less than 5 months.

### Lead Designer @ COGNEO
Jan 2006 – Jan 2013 | San Francisco Bay Area
Developed iPhone and Android social messaging app for Kineto Wireless. Lead team of designers on Kineto project starting with basic wireframes in collaboration with engineering teams in India and California.  In conjunction with 1185 Design, re-hauled Blue Coat Systems, Inc. website and corporate identity.  Took leading role rebuilding Blue Coat site architecture.

### Visual Designer @ Photobucket
Jan 2010 – Jan 2012
Over-hauled Photobucket's UX by integrating elements of modern, user-oriented design during full-site refresh. Worked collaboratively with UX team as sole designer to realize product roadmap. Worked as principle designer on premier sponsorships such as Disney, Bing, Converse, Universal Pictures and others.  Increased Photobucket's click-thru rates from 4% to over 30% in newsletters, landing pages, and marketing campaigns.

### Freelance Designer @ Blurred Whisper, LLC
Jan 2010 – Jan 2010
Briefly worked on a UI project for Blurred Whisper, creating user interface elements, layouts and templates.

### Sales and Marketing Assistant at ZAO "VEDA" @ Makor/Brasil
Jan 2006 – Jan 2007
Assisted on the launching of new Vodkas into the Brazilian marketplace. Coordinated promotional events, performing client follow up and developing branding and marketing material.


## Education
### Digital Design
Anhembi Morumbi University

### Certificate in Web Design
SENAC

### Fine and Studio Arts
Faculdade Paulista de Artes


## Contact & Social
- LinkedIn: https://linkedin.com/in/karenutrera
- Portfolio: http://karenutrera.com

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Source: https://flows.cv/karenutrera
JSON Resume: https://flows.cv/karenutrera/resume.json
Last updated: 2026-04-13