Agentforce Builder (AI-Assisted Agent Authoring)

• Designing AI-driven authoring experiences within Agentforce Builder, focusing on chat-based configuration patterns that help admins build and configure AI agents more intuitively.

• Shaping AI-building-AI interaction models that translate complex system logic into guided conversational workflows

• Ensuring alignment with broader agent lifecycle capabilities (build, test, deploy, observe)

• Featured in 2025 Dreamforce keynote

Prompt Builder (AI Prompt Infrastructure Platform)

• Led end-to-end UX from beta through GA for Salesforce’s prompt infrastructure powering generative AI workflows across CRM.

• Designed reusable, parameterized prompt templates with structured and unstructured data grounding

• Defined governance patterns including PII masking and token-aware guardrails

• Established versioning and packaging patterns for safe deployment across environments

• Served as sole designer during critical expansion phase across multiple PM and engineering teams

• Featured in 2024 Dreamforce and TDX keynotes

Experience Builder (Lightning Web Runtime)

• Designed and launched next-generation site-building experience in Experience Cloud using LWR, improving performance, accessibility, and cross-platform consistency.

• Highlight in 2023 TDX

🧠 5 utility patents pending | 2 issued U.S. design patents

• Led end-to-end transformation of Salesforce CMS from pilot to Beta, redefining it as a platform-level, headless content system integrated across multiple Salesforce clouds.

• Drove adoption of headless architecture, enabling scalable, multi-channel content delivery across Commerce, Service, and Experience products.

• Established foundational authoring and governance patterns to support enterprise-scale content operations.

• Drove UX alignment across CMS and Experience Builder to ensure cohesive cross-surface experiences as both products scaled within Experience Cloud.

• Translated complex architectural migration (legacy → Salesforce Platform) into scalable interaction models and reusable system components.

• Defined the content approval workflow architecture, integrating CMS authoring with Salesforce Flow Builder to enable configurable governance and enterprise-scale publishing controls.

• Served as the primary design driver during platform migration, partnering with cross-functional leads to shape long-term product direction.

• Highlight in 2021 CKO

• Partner selectively with founders and small businesses on product positioning, brand systems, and go-to-market strategy.

• Translate business objectives into cohesive product and marketing frameworks across UX, brand identity, campaigns, presentations, and motion.

• Provide strategic design direction that supports scalable growth and multi-million-dollar annual revenue businesses.

• Sole designer during expansion from a single AI-first expense audit product to a multi-product fintech fraud detection platform serving global enterprises.

• Led experience design as the company evolved into a scalable AI platform, supporting rapid enterprise growth from 25 to 1,800+ customers, including 50% of the Fortune 500

• Designed end-to-end workflows across expense auditing, AP fraud detection, and contract compliance systems

• Reduced enterprise expense approval time from 4+ days to under 2 days through UX-driven workflow simplification and system-level design improvements

• Partnered closely with leadership, PM, engineering, and data science teams to translate AI risk models into intuitive decision-making experiences

• Established UX standards, user journey frameworks, and accessibility improvements as the first dedicated designer