# Karen Y. > Designing Intelligent Systems & AI Experiences | Lead UX Designer, Salesforce AI Cloud Location: San Francisco Bay Area, United States Profile: https://flows.cv/kareny2 🌈 Designing intelligent systems that make complex AI feel usable. I’m an AI Product & Systems Design Lead with over a decade of experience turning technically dense platforms into experiences people can actually use. I’ve worked across predictive ML systems and generative AI platforms — translating model capabilities into governed, lifecycle-aware products that power real business workflows. My work spans enterprise fraud detection, prompt infrastructure that grounds LLMs in structured and unstructured data, PII masking and governance patterns, and AI-assisted agent building. I enjoy operating in high-ambiguity spaces where design helps define the problem, not just the solution. My focus is on simplifying complexity — reducing cognitive friction so powerful systems feel intuitive rather than overwhelming. AI shouldn’t replace us — it should relieve us. 🧠 5 utility patents pending | 2 issued U.S. design patents ## Work Experience ### Lead UX Designer @ Salesforce Jan 2022 – Present | San Francisco Bay Area Agentforce Builder (AI-Assisted Agent Authoring) • Designing AI-driven authoring experiences within Agentforce Builder, focusing on chat-based configuration patterns that help admins build and configure AI agents more intuitively. • Shaping AI-building-AI interaction models that translate complex system logic into guided conversational workflows • Ensuring alignment with broader agent lifecycle capabilities (build, test, deploy, observe) • Featured in 2025 Dreamforce keynote Prompt Builder (AI Prompt Infrastructure Platform) • Led end-to-end UX from beta through GA for Salesforce’s prompt infrastructure powering generative AI workflows across CRM. • Designed reusable, parameterized prompt templates with structured and unstructured data grounding • Defined governance patterns including PII masking and token-aware guardrails • Established versioning and packaging patterns for safe deployment across environments • Served as sole designer during critical expansion phase across multiple PM and engineering teams • Featured in 2024 Dreamforce and TDX keynotes Experience Builder (Lightning Web Runtime) • Designed and launched next-generation site-building experience in Experience Cloud using LWR, improving performance, accessibility, and cross-platform consistency. • Highlight in 2023 TDX 🧠 5 utility patents pending | 2 issued U.S. design patents ### Senior Product Designer @ Salesforce Jan 2020 – Jan 2022 | San Francisco Bay Area • Led end-to-end transformation of Salesforce CMS from pilot to Beta, redefining it as a platform-level, headless content system integrated across multiple Salesforce clouds. • Drove adoption of headless architecture, enabling scalable, multi-channel content delivery across Commerce, Service, and Experience products. • Established foundational authoring and governance patterns to support enterprise-scale content operations. • Drove UX alignment across CMS and Experience Builder to ensure cohesive cross-surface experiences as both products scaled within Experience Cloud. • Translated complex architectural migration (legacy → Salesforce Platform) into scalable interaction models and reusable system components. • Defined the content approval workflow architecture, integrating CMS authoring with Salesforce Flow Builder to enable configurable governance and enterprise-scale publishing controls. • Served as the primary design driver during platform migration, partnering with cross-functional leads to shape long-term product direction. • Highlight in 2021 CKO ### Design Consultant @ Karen Y Design Jan 2010 – Present | San Jose, CA • Partner selectively with founders and small businesses on product positioning, brand systems, and go-to-market strategy. • Translate business objectives into cohesive product and marketing frameworks across UX, brand identity, campaigns, presentations, and motion. • Provide strategic design direction that supports scalable growth and multi-million-dollar annual revenue businesses. ### Senior Product Designer @ AppZen Jan 2019 – Jan 2020 • Sole designer during expansion from a single AI-first expense audit product to a multi-product fintech fraud detection platform serving global enterprises. • Led experience design as the company evolved into a scalable AI platform, supporting rapid enterprise growth from 25 to 1,800+ customers, including 50% of the Fortune 500 • Designed end-to-end workflows across expense auditing, AP fraud detection, and contract compliance systems • Reduced enterprise expense approval time from 4+ days to under 2 days through UX-driven workflow simplification and system-level design improvements • Partnered closely with leadership, PM, engineering, and data science teams to translate AI risk models into intuitive decision-making experiences • Established UX standards, user journey frameworks, and accessibility improvements as the first dedicated designer ### Product Designer @ AppZen Jan 2018 – Jan 2019 ### Visual Designer @ Box Jan 2017 – Jan 2018 | Redwood City, California • Contributed to the evolution of Box’s web design system and UX across U.S. and international sites, strengthening global brand consistency and scalable interface standards. • Helped design and implement Box’s new web design system, aligning UX patterns and visual standards across global web properties • Led UX and visual design for BoxWorks 2017 and 2018 websites and registration flows, increasing web registrations by 26% and overall web traffic by 52% • Produced digital and print visual assets for large-scale conferences and marketing campaigns, translating brand guidelines into cohesive cross-channel experiences ### Web/Graphic Design Coordinator @ FIRST 5 Santa Clara County Jan 2014 – Jan 2017 | San Jose, CA • Led web, digital, and print design initiatives for a $35M public entity focused on early childhood development, contributing to cohesive brand and web system modernization. • Managed end-to-end web and digital projects from concept to execution, collaborating with cross-functional teams to establish scalable design standards • Designed and maintained main and campaign websites using Drupal, WordPress, and Webflow, incorporating information architecture, wireframing, prototyping, and usability testing • Increased new website visitors by 18% YoY and improved engagement duration by 13–24% • Developed multilingual marketing campaigns and cross-channel assets including rebranding initiatives, brochures, infographics, iconography, presentations, and newsletters • Partnered with nonprofit agencies (YMCA, Partnership for a Healthier America, Health Trust, etc.) on branding and joint campaign initiatives • Managed vendor sourcing, production oversight, photography, video production, and motion design ### Web/Graphic Specialist @ FIRST 5 Santa Clara County Jan 2012 – Jan 2014 ### Web/Graphic Design Contractor @ FIRST 5 Santa Clara County Jan 2011 – Jan 2012 ### Graphic Designer II @ San Jose State University Jan 2011 – Jan 2011 | San Jose, CA • Helped establish a new student marketing initiative supporting four departments, coordinating design projects and maintaining visual consistency under tight deadlines. • Designed posters, programs, and brochures for concerts and academic events • Ensured cohesive visual standards across materials ## Education ### BFA in Graphic Design San José State University ### AR in VR, Smart Wearable UX Design UCSC Silicon Valley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/karenhlyin - Portfolio: http://www.karenydesign.com --- Source: https://flows.cv/kareny2 JSON Resume: https://flows.cv/kareny2/resume.json Last updated: 2026-04-13