• Lead UX detailed design and strategy for a suite of applications for Field Service Management.

• Transformed the suite of tools from an industry outsider to ISG Leader.

*Client: Hyli - Is a social mobile startup still in stealth mode.*

Created the end to end mobile UX design for the social startup Hyli based on a customization of the Material DLS.

Owned all aspects of design including; UX design, Visual (UI) design, along with asset specification including icons, emojis, type, and illustrations.

Refined the client’s specifications and product goals from an engineering POC, and allowed them to achieve a professional version of their full product vision.

Invented a new type of social media interaction. It is neither a message service nor is it a content exploration space. It’s something in between and new, and potentially disruptive.

Created detailed application architecture, user flows, pixel perfect screens and microinteractions that explain both design system and screen implementation details.

Partnered closely with cross-functional leads to define the product offering, prioritize features, and deliver specifications.

*About: Greenbits was a SAAS startup targeting small retail stores in the cannabis industry. Offering compliance filing, inventory management, and retail POS solutions.*

Invented a new strategic product offering that allows Greenbits clients to resolve data transaction errors when sending information to fragile state reporting databases. Resulting in reduced Greenbits customer support calls, reduced associated engineering tickets, higher customer satisfaction ratings and reduced customer data transaction errors.

Performed User Research (Contextual Inquiries and Concept Validation Testing) to identify the problem, and measure the success of the solution.

Patiently championed the product, and inculturated the product values in the organization for a year before it was deployed.

Engaged collaboratively with Product Owners & Legal Stakeholders to scope, define and ensure the compliance of products and features.

Partnered with Development teams to understand constraints, define work, scope solutions, and ship quality products.

Estimated and planned UX work to support timely delivery of assets and stories into three SCRUM teams.

Lead the UX design of a Muli-State Purchase Limits System, enabling retailers to clearly and compliantly check out their customers & patients while observing a wide range of state regulations.

Initiated the creation of the Green Bits Design System. Moving the organization from an unsupported style guide, to a theme of Material Design.

Facilitated design workshops to establish team charter, scope of work, design principles, and identify key areas of refinement.

Performed a detailed audit of the multi-platform system and evaluated competitors. Facilitated the findings analysis.

Defined new interaction & behavior models for key template pages, unifying patterns, data and pages into a cohesive system.

Mentored, critiqued and advised another Designer as she delivered table filtering and sorting designs.

*About: DevINFRA is FB's internal tools org. I was on the Nuclide IDE team designing FB Engineering specific workflows and features.*

Defined and Designed the instant, virtual, dev-server user experience.

Partnered with Lead Engineer to learn and define; product goals, ideal workflow, success criteria, and developer vocabulary.

Estimated and planned UX work to clearly and iteratively deliver into a fast-paced, high-visibility program.

Delivered, on time, a feature critical to my Org, and Global Facebook Developer's success.

Received high praise in a cross-department forum by the Lead Engineer of the project.

Championed research tools and UX best practices in an organization of engineers, by demonstrating the power of iterative user testing. Resulting in tooling-developers, empowered to speak to their peers before releasing new features.

Engaged successfully with Apple's onsite cross-functional leadership team (product, engineering) to scope, define, and deliver an innovative user experience for software development teams within Apple needing Agile Project Management tools tied closely to the Radar ticketing product.

Scoped and defined Product Definition, User Research and Product Design activities.

Conducted stakeholder, SME, and User research to identify pain points, insights, and organizational goals to inform design decision-making.

Established team alignment around product goals and objectives through regular candid communication. Empowering the team to understand the program’s values, goals, success criteria, decisions, and context.

Used Storyboards, Personas, and Scenarios to align stakeholder visions and define the problems we're solving. Resulting in gaining the funding and executive sponsorship our project needed.

Championed user needs through the MVP definition process.

Interviewed, hired and managed and mentored a junior visual designer.

Engaged deeply on complex cross-functional topics to protect a quality user experience.

Iterated quickly based on stakeholder and Apple HIG group feedback to create solutions that met a diverse set of organizational needs.

Collaborated closely with development partners. Delivered design assets and specifications iteratively and often allowing all teams to move forward quickly.

Gained the respect of Apple’s cross-functional team, my junior designer, and my design leadership at LEVEL - who were grateful for my smooth and independent running of the program.