to discover and purchase nearby items through an interactive map.

to end experience that allowed the sellers to effortlessly convey their brand story, optimize

inventory merchandising, and increase store traffic.

and A/B testing, propelling eBay's Add to Cart rate by 5.2% and a $160M GMV increase.

traffic and $100M GMV increment within the first year.

through cross-collaboration and research.

and a quarterly surge in unique users from 1500 to 3000.

product managers and team leads in an Agile (Scrum) environment.

Launched Falkonry LRS 2.0, driving a 50% growth in customer modeling and heightened

satisfaction within an agile 2-month timeframe.

collaborated with senior executives to align design objectives seamlessly with business goals.

Conducted competitive research, audits, and user tests to validate user-centered design

decisions using high-fidelity prototypes.

Conducted usability tests, heuristic evaluations and benchmarking analyses on website and

diamond products, and presented findings and design recommendations to product

managers, designers, and engineers.

Designed and delivered wireframes, user stories, user journeys, and mockups optimized for an updated look of their responsive website and app

Facilitated Shefi's retail website vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products.

GM - BUICK (Futuristic Auto UI)

Collaborated with a cross-functional team of industrial, graphic, fashion and web designers to create an auto UI that aligned with branding, textures and 3D car models

Drove the development of designs from concept to production deployment, including R&D, conceptualization, UI ideation, AR/VR and AI motion graphics