# Karishma Shah > Senior Product Designer at eBay | AI-powered UX | 0→1 Specialist | Complex Problem Solver | Systems & Visual Thinker Location: San Francisco Bay Area, United States Profile: https://flows.cv/karishma Hi, I’m a Senior Product Designer with 8+ years shaping 0→1 products and scaling launches across the US, UK, and Germany. I’ve delivered high-impact work in enterprise, B2B SaaS, and fast-paced startups, spanning e-commerce, luxury, and automotive. I simplify complex challenges into intuitive, trusted solutions, applying design systems with intention and building experiences that are as strategic as they are elegant. I thrive at the intersection of design craft, business outcomes, and cross-functional collaboration, while mentoring teams to deliver with clarity, consistency, and impact. Impact highlights • $52.5M GMV uplift — launched eBay’s first AI-powered, map-based shopping experience in Germany • $160M GMV and +5.2% Add to Cart uplift — introduced a new shopping flow that boosted buyer confidence • +12% seller conversion across 750,000+ stores — scaled a global storefront experience, empowering merchants • 700% faster workflows and +50% customer growth — redesigned Falkonry’s ML platform for industrial enterprises. Design isn’t just my work, it’s how I move through the world. I’m endlessly curious about people, cultures, and emotions. I’m always exploring unfamiliar places, embracing new adventures, and noticing the details most people miss. Whether I’m designing a product, baking fusion desserts, or planning immersive gatherings, what drives me is creating moments that feel intentional, beautiful, and unforgettable. Let’s connect and create something meaningful together. Portfolio: https://karishmashah.framer.website/ ## Work Experience ### Senior Product Designer @ eBay Jan 2021 – Present | San Jose, California, United States • Designed and launched 40+ cross-platform products across the UK, Germany, and the USA. • Spearheaded eBay's Local Maps shopping experience in Germany and the UK, enabling users to discover and purchase nearby items through an interactive map. • Orchestrated a 12% boost in conversion rates across 750,000 eBay stores by designing an end to end experience that allowed the sellers to effortlessly convey their brand story, optimize inventory merchandising, and increase store traffic. • Conceptualized and implemented the QuickView feature based on extensive user research and A/B testing, propelling eBay's Add to Cart rate by 5.2% and a $160M GMV increase. • Revamped eBay's social sharing widget across 12 domains, leading to a 27% increase in site traffic and $100M GMV increment within the first year. ### User Experience Designer @ Cisco Jan 2020 – Jan 2021 | San Jose, California, United States • Transformed the Ul of a Data Access Tool, reducing retrieval time from 3 months to 3 weeks through cross-collaboration and research. • Revamped website's inefficient workflow, resulting in a 2X increase in provisioned accounts and a quarterly surge in unique users from 1500 to 3000. • Led product design lifecycle by closely collaborating with researchers, designers, developers, product managers and team leads in an Agile (Scrum) environment. • Crafted a comprehensive design system, built dashboards, and effective user flows ### Product Designer @ Falkonry Jan 2019 – Jan 2020 | San Francisco Bay Area Launched Falkonry LRS 2.0, driving a 50% growth in customer modeling and heightened satisfaction within an agile 2-month timeframe. • Led impactful design reviews, showcasing visionary designs to partners, stakeholders, and collaborated with senior executives to align design objectives seamlessly with business goals. • Translated complex user needs into intuitive design solutions for seamless data visualization. Conducted competitive research, audits, and user tests to validate user-centered design decisions using high-fidelity prototypes. ### User Experience Designer @ SHEFI Jan 2018 – Jan 2019 | San Francisco Bay Area Conducted usability tests, heuristic evaluations and benchmarking analyses on website and diamond products, and presented findings and design recommendations to product managers, designers, and engineers. Designed and delivered wireframes, user stories, user journeys, and mockups optimized for an updated look of their responsive website and app Facilitated Shefi's retail website vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products. ### User Experience Designer @ General Motors Jan 2018 – Jan 2018 | San Francisco Bay Area GM - BUICK (Futuristic Auto UI) Collaborated with a cross-functional team of industrial, graphic, fashion and web designers to create an auto UI that aligned with branding, textures and 3D car models Drove the development of designs from concept to production deployment, including R&D, conceptualization, UI ideation, AR/VR and AI motion graphics ### Art Director @ iVAPE.in (E-Commerce) Jan 2014 – Jan 2017 | San Francisco Bay Area Launched over 150 variants and 3 premium brands across 15 states in India with 35% improved net sales every year Contributed to iVape’s brand strategy and launch through new package design, marketing peripherals, and web components Mentored younger designers in order to create iVape’s responsive web and mobile app, including user research, developing user stories, wireframes, interactive prototypes, testing, and design QA ### Web Designer @ Amplifier Entertainment Jan 2013 – Jan 2015 | Mumbai Area, India Collaborated with the team for brand design, animation, and video editing Designed website layout and content editing ### Graphic Designer @ SNAPIN (Foodservice distributor) Jan 2013 – Jan 2014 | Mumbai Area, India Created promotional material, package design, marketing collaterals and designed booth for trade shows Resulted in increased market and brand visibility by 15%, extending to 1500 new vendors ### Visual Designer @ VAMA EXPORT (Dimanond distributor) Jan 2013 – Jan 2013 | Dubai, United Arab Emirates Created visual content for social media and digital marketing Designed graphical layouts and produced communication materials for promoting the brand in international trade shows ### Graphic Designer @ INVESTOR SHOPPE (Independent financial Consultancy) Jan 2013 – Jan 2013 | Mumbai Area, India Lead designer for Kandy Valley event, a financial foundation program for youth and a CSR of Investor Shoppe. Designed marketing peripherals like brochures, banners, infographics, signage, and social media campaigns to support client’s marketing objectives. ### Marketing and Event Coordinator @ V-INDUS Pte Ltd Jan 2012 – Jan 2013 | Singapore - Facilitated the planning, logistics, and coordination for various festive events - Managed events heavy-traffic on-site to deliver outstanding client experience using leadership skills, sound decision-making abilities. - Demonstrated organizational strengths, attention to detail and advanced skills in negotiations and cost-cutting strategies to deliver events that consistently exceeded client expectations. ### Project Coordinator @ SUNSPORTS RECREATION PTE. LTD. (Sports event organization) Jan 2012 – Jan 2013 | Singapore Outdoor sports event photography and image editing Streamlined site efficiency and functionality in collaboration with the project manager and programmers ## Education ### Bachelor of Fine Arts - BFA in Web Design New Media Academy of Art University ### Diploma in Interactive Media in BTEC AEC College, Singapore ### Computer Science JAI HIND COLLEGE, MUMBAI ## Contact & Social - LinkedIn: https://linkedin.com/in/karishma-shah-connect - Website: https://karishmashah.framer.website --- Source: https://flows.cv/karishma JSON Resume: https://flows.cv/karishma/resume.json Last updated: 2026-02-23