# Karla Cota

> UX/Product Designer | UC Berkeley Cognitive Science Alum

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/karlacota

Experience across healthcare, vision AI, finance, education, and construction. I've worked across the full product spectrum, from zero-to-one startups to legacy companies, at every stage of the product lifecycle.

I care deeply about design because experiences are the most lasting thing we create. Products break. Experiences stay with us.

Right now I'm experimenting, learning, and working toward building a project with AI.

## Work Experience
### UX Designer @ Prudential Financial
Jan 2025 – Present

### Designer @ RealSense
Jan 2025 – Jan 2025
Helped RealSense spin out of Intel (July 2025), contributing to rebranding efforts

### Designer @ Intel Corporation
Jan 2025 – Jan 2025
Providing visual, creative design, and ux support for marketing campaigns, branding, and event collateral across Intel RealSense initiatives.

### UX Designer @ Intel Corporation
Jan 2023 – Jan 2025 | Santa Clara, California, United States
- Project: Healthcare, Construction and Vision AI tech. Involved in customer, user research, concept development, and final visuals.

### UX Analyst @ JPMorgan Chase & Co.
Jan 2022 – Jan 2022 | New York City Metropolitan Area
- Project: Concourse (B2B2C Payments)
- Contributions: UX Research project involving secondary research, user interviews, persona development, analysis and reporting to identify KPIs and improve the payment flow. Created ADA design specifications for developers.

### UX Research Contributor @ Salesforce
Jan 2022 – Jan 2022 | San Francisco Bay Area
UC Berkeley collaboration with Salesforce/Slack Connect 

Contributions: 
- Conducted desk research and stakeholder interviews to gather a deeper understanding of the product
- Defined target users and wrote a survey screener to recruit participants 
- Planned and conducted user interviews, competitive analysis, and a focus group session to learn about the jobs-to-be-done and pain points of the combined use of Salesforce with Slack Connect
- Presented findings and insights with product recommendations to stakeholders through storytelling techniques.

### Product Designer @ EdVisorly
Jan 2021 – Jan 2022 | Berkeley, California, United States
Edtech Startup empowering community college students to achieve seamless transfers. 
- Project: GradMap (Academic planner) & University Discover pages 
- Contribution:  Optimized and created responsive designs using insights gathered through user interviews, usability testing, A/B testing, etc.


## Education
### Bachelor's degree in Cognitive Science
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/karla-cota
- Portfolio: https://karlacota.framer.ai/

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Source: https://flows.cv/karlacota
JSON Resume: https://flows.cv/karlacota/resume.json
Last updated: 2026-04-13