• Executed design deliverables across 100+ files over a 6-month+ period, balancing creativity with tight deadlines

• Collaborated with creative leaders to develop engaging, on-brand packaging solutions across all product lines

• Ensured packaging artwork complies with all legal and global standards for 71 countries, including 26 different languages

• Managed cross-functional timelines with Legal, Copy, and Marketing to meet business goals and deadlines

• Prepared production-ready files, including photo retouching, color correction, and supplier-ready specifications

• Oversaw proofing and prepress processes, providing accurate color targets and guidance to suppliers

• Designed visual merchandising graphics for Sephora, Ulta and Ulta @ Target

• Created graphics for seasonal updates, including designing and formatting final press-ready artwork

• Worked with internal and external partners to proof and finalize artwork

• Collaborated with VM managers and designers to ensure brand and visual merchandising consistency

• Executed the creation of all visual communications for the accounts, including monthly directives and presentations

• Managed all graphic timelines for updates in partnership with the Sr. Visual Merchandising Manager

Led the branding and design function for all brands, focusing on print and visual design. Oversaw branding across corporate, consumer, veterinary and wholesale channels.

• Promoted to Lead Brand Designer, leading the creative and design functions that support company goals and business objectives

• Part of a small, dynamic team that increased sales by 15%

• Acted as the liason between Marketing and Product teams

• Led packaging refresh for AnimalBiome Veterinary, from concept to execution, elevating brand appeal and market presence

• Developed and executed creative concepts and designs for print and digital media, including logos, one-pagers, banners and websites, increasing brand awareness and customer engagement

• Created brand guidelines and standards, ensuring consistency and quality across all brand touch points and marketing materials

• Managed the design and production of packaging across all brands, ensuring all designs align within the brand’s identity

• Conducted user research to address user pain points, improving user experience and increasing engagement

• Supported marketing campaigns, including email and social media, resulting in increased traffic, conversions and revenue

• Led the design function for consumer and corporate brands

• Developed and implemented a creative briefing process

• Assisted in the branding and launch of the first-ever State of the Gut Report, creating landing pages and logos

• Managed UX/UI for consumer and corporate websites

• Supported consumer marketing through email, social media and paid media

• Collaborated with other designers, marketers and executive team to refine branding and packaging across all brands

• Conducted user testing on 20+ participants using UserTesting.com and improve user experience of consumer websites

• Collaborated with operations and vendors to proof and maintain supply of packaging

• Worked with the CEO on corporate design needs (board decks, customer presentations, etc.)