# Karla Singh > Digital Production Artist @ Tailored Brands | Graphic & Production Designer | Expert in Print & Digital Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/karlasingh I'm Karla Singh and I'm a graphic designer in the San Francisco Bay Area. I've always loved creating and making, ever since I was a kid. I was always drawing and exploring different ways to fuel my creative brain, ranging from photography to illustrating. I fell in love with graphic design in college and knew that I wanted to pursue that as my career of choice. I'm an innovative designer with over 5 years of experience creating for CPG, e-commerce, advertising campaigns, social media and a variety of other types of print and digital media. In all my design roles, I've been able to grow and expand my knowledge and continue to learn even more about the ever-changing design industry. I love finding new solutions to the never-ending problems that designers constantly face. When I'm not working or designing things, I spend a lot of my time when family and friends. I enjoy illustrating, reading or getting into a really good video game (two of my favorites being Destiny and Kingdom Hearts). I love nerding out on things with my friends as well, talking about new anime and shows that are out. Thanks for reading this far, if you have! Feel free to contact me if you would like to work together. :) ## Work Experience ### Digital Production Artist @ Tailored Brands, Inc. Jan 2026 – Present | Dublin, California, United States ### Contract Graphic Designer, Global Package & Product Design @ Benefit Cosmetics Jan 2025 – Jan 2025 | San Francisco, California, United States • Executed design deliverables across 100+ files over a 6-month+ period, balancing creativity with tight deadlines • Collaborated with creative leaders to develop engaging, on-brand packaging solutions across all product lines • Ensured packaging artwork complies with all legal and global standards for 71 countries, including 26 different languages • Managed cross-functional timelines with Legal, Copy, and Marketing to meet business goals and deadlines • Prepared production-ready files, including photo retouching, color correction, and supplier-ready specifications • Oversaw proofing and prepress processes, providing accurate color targets and guidance to suppliers ### Contract Graphic Designer, Visual Merchandising @ Benefit Cosmetics Jan 2024 – Jan 2025 | San Francisco, California, United States • Designed visual merchandising graphics for Sephora, Ulta and Ulta @ Target • Created graphics for seasonal updates, including designing and formatting final press-ready artwork • Worked with internal and external partners to proof and finalize artwork • Collaborated with VM managers and designers to ensure brand and visual merchandising consistency • Executed the creation of all visual communications for the accounts, including monthly directives and presentations • Managed all graphic timelines for updates in partnership with the Sr. Visual Merchandising Manager ### Lead Brand Designer @ AnimalBiome Jan 2023 – Jan 2023 | Oakland, California, United States Led the branding and design function for all brands, focusing on print and visual design. Oversaw branding across corporate, consumer, veterinary and wholesale channels. • Promoted to Lead Brand Designer, leading the creative and design functions that support company goals and business objectives • Part of a small, dynamic team that increased sales by 15% • Acted as the liason between Marketing and Product teams • Led packaging refresh for AnimalBiome Veterinary, from concept to execution, elevating brand appeal and market presence • Developed and executed creative concepts and designs for print and digital media, including logos, one-pagers, banners and websites, increasing brand awareness and customer engagement • Created brand guidelines and standards, ensuring consistency and quality across all brand touch points and marketing materials • Managed the design and production of packaging across all brands, ensuring all designs align within the brand’s identity • Conducted user research to address user pain points, improving user experience and increasing engagement • Supported marketing campaigns, including email and social media, resulting in increased traffic, conversions and revenue ### Graphic & UX Designer - Consumer & Corporate Brands @ AnimalBiome Jan 2022 – Jan 2023 | Oakland, California, United States • Led the design function for consumer and corporate brands • Developed and implemented a creative briefing process • Assisted in the branding and launch of the first-ever State of the Gut Report, creating landing pages and logos • Managed UX/UI for consumer and corporate websites • Supported consumer marketing through email, social media and paid media • Collaborated with other designers, marketers and executive team to refine branding and packaging across all brands • Conducted user testing on 20+ participants using UserTesting.com and improve user experience of consumer websites • Collaborated with operations and vendors to proof and maintain supply of packaging • Worked with the CEO on corporate design needs (board decks, customer presentations, etc.) ### Graphic Designer @ Mommy's Bliss Jan 2021 – Jan 2022 | Point Richmond, California • Designed and updated product packaging across all product lines, seeing an increase in revenue by 20% • Designed creative materials with current brand look and feel (color, typography, imagery) • Managed artwork approval process for new and existing product lines • Created assets for marketing campaigns, gathering over 5 million impressions per campaign • Managed multiple projects simultaneously, working independently and cooperatively with other cross-functional teams • Composed and illustrated graphics, including animations and drawings • Created and supported graphic needs for cross-functional teams, including brochures, displays and sales decks • Built digital and physical mockups of product packaging ### Junior Graphic Designer @ Mommy's Bliss Jan 2019 – Jan 2021 | Point Richmond, California • Designed and updated product packaging across all product lines, seeing an increase in revenue by 20% • Designed creative materials with current brand look and feel (color, typography, imagery) • Managed artwork approval process for new and existing product lines • Created assets for marketing campaigns, gathering over 5 million impressions per campaign • Managed multiple projects simultaneously, working independently and cooperatively with other cross-functional teams • Composed and illustrated graphics, including animations and drawings • Created and supported graphic needs for cross-functional teams, including brochures, displays and sales decks • Built digital and physical mockups of product packaging ### Junior Designer: Production @ Z Gallerie Jan 2019 – Jan 2019 | Berkeley, California, United States • Designed in-store signage and signage directives • Created schematics for in-store usage, allowing store flips to flow more effectively • Designed 50+ assets for Instagram, Pinterest and web pages • Updated and designed tagging system and product sheets, allowing store associates to quickly assist customers • Flowed in copy and edited catalogs, working on at least 3 catalogs in different stages ### Production Designer via 24 Seven Talent @ Z Gallerie Jan 2018 – Jan 2019 | Berkeley, California, United States • Designed in-store signage and signage directives • Created schematics for in-store usage, allowing store flips to flow more effectively • Designed 50+ assets for Instagram, Pinterest and web pages • Updated and designed tagging system and product sheets, allowing store associates to quickly assist customers • Flowed in copy and edited catalogs, working on at least 3 catalogs in different stages ### Marketing/Graphic Design Assistant @ Scalable Press Jan 2018 – Jan 2018 | San Francisco, California • Create advertisements for Facebook • Design templates for consumers • Create designs for various printed products • Manage social media channels through Hootsuite • Work in a team-based environment ### Fashion Jewelry Sales Associate @ Nordstrom Jan 2017 – Jan 2018 | Walnut Creek, California, United States • Work with customers to meet their needs • Set and achieve personal sales goals while supporting goals of the team • Create and maintain long-lasting client relationships • Develop extensive product knowledge of fashion jewelry brands ### Operations - Lockbox @ Wells Fargo Jan 2017 – Jan 2017 | Fremont, CA • Extract lockbox payments • Verify data on payments and other documents • Manage 100's of accounts ### Fine Jewelry Sales Consultant @ Macy's Jan 2014 – Jan 2017 | Concord, CA • Operate a computerized cash register system • Maintain client relationships • Maintain a proper count of products on a daily basis • Process fulfillment orders as needed ### Sales Associate & Cash Handler @ Old Navy Jan 2011 – Jan 2014 | Concord, CA • Organize and maintain work areas • Greet customers • Multitask between different departments • Count registers at opening or closing ## Education ### Bachelor of Arts (B.A.) in Graphic Design California State University - East Bay Jan 2012 – Jan 2017 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/karlamatthews - Website: https://karlamatthews.com --- Source: https://flows.cv/karlasingh JSON Resume: https://flows.cv/karlasingh/resume.json Last updated: 2026-04-07