# Karly Bryerman

> Sr. Staff Product Designer @ SoFi, Lending

Location: San Francisco, California, United States
Profile: https://flows.cv/karly

I'm a designer, strategist, and leader.

Currently a Sr. Staff Product Designer @ SoFi designing 0-1 product experiences. I’m passionate about equitable finance, using design ritual to foster relationship-building, and applying user-driven storytelling to shape the product roadmap. Previously at Azlo (SMB banking), Samsung.

Outside of my day job, I contract for early-stage startups in the bay area. Driving end-to-end MVP experiences for both B2B and B2C products, my efforts have led clients to $3mil in ARR, seed round investments, and increased conversion rates.

Keywords: prototype, prototyping, mock up, mockups, user experience, ux, user interface, ui, product design, generalist, user research, user flows, personas, wireframe, wireframing.

## Work Experience
### Sr. Staff Product Designer @ SoFi
Jan 2023 – Present | San Francisco, California, United States

### Staff Product Designer @ SoFi
Jan 2021 – Jan 2023 | San Francisco, California, United States
Led an end-to-end collections and recovery experience for SoFi’s Personal Loan product, driving ritual and process across EPD / stakeholders to ship a 0-1 product experience over the course of 3 milestone phases.

Directed a design team of two in reimagining SoFi’s global navigation and architecture across mobile and web platforms, leveraging design sprints and visioning sessions with VPs aross to gain alignment.

Recruited, managed, and mentored the 2023 intern class, successfully converting a top-performing intern to a full-time role.

### Senior Product Designer @ Azlo
Jan 2019 – Jan 2021 | San Francisco, California, United States
Design hire #2; lead designer for customer acquisition and core banking teams. Redefined Azlo's product development lifecycle by implementing process, design reviews, cross-functional brainstorming, in-depth UX research, and A/B testing. Managed and mentored junior staff. 

Led end-to-end design process for responsive onboarding application, $10/mo subscription, and MVP business credit card experience.

### Product Designer - Growth @ Bedrock Analytics
Jan 2018 – Jan 2021 | San Francisco, CA
My side hustle. Solo designer of 15-person SaaS, CPG analytics startup. Led visioning exercises to re- engage existing customers. Pushed UX improvements to make dense data reports accessible, leading the team to over $3M in ARR.

### Interaction Designer @ Samsung Electronics
Jan 2018 – Jan 2019 | San Francisco Bay Area
Digital Health Lab. Partnered with hospitals to launch pilot EHR experience, translating data from heart patients post-surgery. Designed native android app to assist research staff collecting health data. Defined accessibility best practices for internal projects.

### Architectural Designer @ Various Architecture Firms
Jan 2012 – Jan 2017 | San Francisco, California, United States
Led concept through construction for clients such as Google SF, Expedia, and UC Berkeley. Thrived in a fast-paced, deadline-driven environment. Architecture firms:

Arch. Designer @ STUDIOS Architecture
Arch. Designer @ STV/vbn
Intern @ Gensler LA


## Education
### Part-Time Certificate in Front-End Web Development
Hackbright Academy

### Bachelor of Science (B.S.) in Architecture
University of Cincinnati


## Contact & Social
- LinkedIn: https://linkedin.com/in/karly-bryerman

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Source: https://flows.cv/karly
JSON Resume: https://flows.cv/karly/resume.json
Last updated: 2026-03-25