# Karthik MSN > Co-Founder @ Zipy.ai | Filmmaker @ Adwhyta | Product Leader, Growth Hacker, TEDx Speaker | 🔥 Building in AI Location: San Francisco, California, United States Profile: https://flows.cv/karthikmsn As a Founder, Product Owner, Growth Hacker, and a GTM Strategist with 13+ years of experience, I bring a wealth of experience in crafting innovative solutions that resonate with customers and drive business growth. With a deep understanding of product strategy, analytics, and SaaS startups, I have successfully led teams in developing agile, scalable, and data-driven products tailored to meet the evolving needs of the market. My expertise lies in translating customer insights into compelling product experiences that enhance satisfaction, retention, and brand loyalty. By championing user-centered design principles and leveraging advanced analytics, I have consistently delivered products that resonate with the next generation of users. Zipy.ai helps software and product teams to track user behavior and fix critical customer problems faster, by cutting debugging time in half, reducing churn, & impacting revenue directly. You can connect the dots between why a customer faced an issue, when it happened, & where exactly did the code break down, in one single screen. So your product, dev & support teams can now improve digital customer experience and debug code issues in minutes, instead of days. Upon launch, Zipy.ai garnered significant attention and was ranked No. 1 on Product Hunt, a testament to our commitment to excellence and innovation in the industry. Have something interesting to discuss? Write to me on karthik@zipy.ai If you want to try out Zipy at your org, here's my calendar: https://www.zipy.ai/book-a-meeting/book-a-demo-with-karthik Key Competencies: Product Strategy, Product Analytics, Growth, SaaS Startups, Entrepreneurship, GTM, Sales & Marketing, UI/UX Design, User Research, Interaction Design, Design Management, Product Management, Usability Evaluation, User Testing, Project and Sprint Planning, Product Market Fit, SEO & Performance Marketing, Digital Marketing, Product Marketing, and Design Thinking ## Work Experience ### Co-Founder, Product & Growth @ Zipy Jan 2020 – Present | India At Zipy, we believe in Fixing What Matters. Traditional tools might throw a list of bugs at you, but Zipy tells you which ones matter through real-time customer journeys. My role as the co-founder of Zipy is to take care of Product Strategy, Product Management, Feature Roadmap, Go-To-Market Strategy, SEO and Digital Marketing, Launch Strategy, Product-Market Fit, User Experience Design, and Growth Hacking. Zipy.ai helps software teams understand user behavior, fix critical customer-side issues faster, cutting dev debugging time by 50%, reducing churn, and impacting revenue directly. You can connect the dots between why a customer faced an issue, when it happened, and where exactly did the code break down, in one single screen. So your product, dev and support teams can now resolve issues and fix UX in a matter of minutes, instead of days. If you want to try out Zipy at your org, here's a link to my calendar: https://www.zipy.ai/book-a-meeting/book-a-demo-with-karthik, or write to me at karthik[at]zipy.ai ### Founder, Filmmaker @ adwhyta Jan 2016 – Present | Hyderabad Area, India Adwhyta is a storytelling lab at the intersection of science, philosophy, culture, nature and history, which takes inspiration from exploratory travel and soul searching. It was founded by filmmaker MSN Karthik in 2016. Youtube: https://www.youtube.com/adwhyta Key Skills: Direction, Script Writing, Storytelling, Visual Effects, Cinematography, Editing, Music Production, Screenplay, Sales, Design Thinking, Project Management ### Co-Founder, Head of Product & Design @ Parallax+ Jan 2020 – Jan 2020 | India Parallax+ is a design led data-driven technology lab that designs, develops, and ships world-class software applications to help startups and enterprises accomplish the impossible. I head the Product Strategy and Design verticals at Parallax+. The goal here is to build agile, scalable, data-driven, user centered products for the next generation. As a Product Owner/Manager/Strategist/Designer, I help startups capture and transform customer insights into full product experiences that in turn increase customer satisfaction, retention, loyalty and brand love. Visit http://parallax.plus/ Key Skills: User Experience, Design Thinking, Product Management, Product Design, Usability Testing ### Product @ Qrius.ai Jan 2018 – Jan 2019 Qrius (pronounced Curious) is a deep learning and AI research lab that drives intelligent conversations between brands and customers. It uses popular messaging apps like Facebook Messenger, WhatsApp and offers out-of-the-box modules for e-commerce businesses. Qrius powers dialogues & provides assistance for users on pre-sales, post-sale order tracking and even offline store integrations. Qrius holds the highest industry benchmarks on all conversational parameters, powering more than 100,000 conversations a month with 80%+ day on day retention. ### Product Manager & Head of Design @ MindTickle Jan 2016 – Jan 2018 | Pune, Maharashtra MindTickle is one of the fastest growing Sales Readiness Platforms in the world, used for on-boarding, product training, coaching and ongoing readiness, that helps fast growing companies to prepare their sales teams and partners in a scalable and effective way. I work closely with the Customer Success, Marketing and Product Teams. We follow a strictly Analytics-driven User Centered Design Methodology, and reinforce the learner behavior with Gamification. Key Skills: Product Management, Product Marketing, Analytics, User Research, User Experience Design, Sprint Planning, Usability ### Senior Product Designer @ MindTickle Jan 2015 – Jan 2016 | Pune, Maharashtra ### Co-founder and CEO @ Filmtwine Jan 2014 – Jan 2018 | Hyderabad, Telangana Filmtwine is a collaborative and radical place to showcase who you are and share your filmography with filmmakers and film crews across the globe. Showcase your creative talent to the world of filmmakers and collaborate with them . Change the world, one frame at a time! www.filmtwine.com ### Partner @ YouTube Jan 2016 – Jan 2018 ### Musician @ Raga Riot Jan 2016 – Jan 2018 | Hyderabad Area, India Raga Riot is an experimental music channel by MSN Karthik. It represents the constant battles we face with our souls as amateur musicians in order to perfect the divine art of Music. https://www.youtube.com/RagaRiot ### User Experience Designer @ JDA Software Jan 2013 – Jan 2015 Mainly responsible for the User Experience of suites like Unified Assortment, Warehouse Management System, JDA Assortment and Assortment Mobility. Also worked on a variety of products at JDA which include Collaborative Shelf Planning and MDAP. Being a member of first UX Design team at JDA, India, I have been a part of framing the user centered design methodology into SDLC of various products, while closely working with the Product Management Group and also involved in designing the persona based UX guidelines for 130+ JDA applications to be migrated to a single Web UI. Day to day activities at JDA include: i. Converting business requirements and user needs into high-fidelity wireframes/prototypes by analyzing functional requirements and technical specifications, collaborating with business analysts, functional architects, product owners, tech leads and customers. ii. Designing information architectures, user task analysis, developing task flows, build personas and scenarios, usability heuristics evaluation, internal and remote usability testing. iii. Conducting ‘Design Studio’ for design solutions, design review with developers to ensure correct implementation of design. iv. Work closely with product management group to plan and align UX road-maps to achieve upcoming release goals. ### UX Design & Marketing Lead @ SankalpTaru Foundation Jan 2012 – Jan 2013 SankalpTaru is a Tree Plantation and Rural Livelihood Support Program. It is a Social Network of Trees, where you plant trees online, tag wishes to them and stay connected with them through GPS and other social technologies. I have been involved in designing an Online Portal for Tree Plantations, with features such as: Selection of Plantation Sites, Tagging the Saplings, ECOde Management, Tree Profiles, CSR-Microsites, Watering Friend's Trees, Carbon Footprint, Retail Card for ECOde, Wishy and Branding to name a few. ### Design Researcher @ Vienna University of Technology Jan 2012 – Jan 2012 | Vienna, Austria Mainly worked as a Usability Engineer on Android platform. It was a very great experience working with people from different cultures, understanding their needs and their usage of technology. I learnt how a cross-cultural professional team works and putting subjective Usability Testing into practice was very insightful. ### Product Designer @ Jaxl Jan 2011 – Jan 2012 Jaxl started in summer of 2010 with a vision of providing a real-time PUSH transport for applications over cloud which works across all platforms. JAXL platform is an XMPP abstraction, which provides Real-time App Development Platform As A Service (PAAS). Frontend API's were supported in javascript language while backend API's can be written in any programming language. ### Design Advisor @ TechStratus Solutions Jan 2011 – Jan 2011 TechStratus is a company which provides a wide range of Design Solutions. During my intern as a Web Designer for the company, I have designed the website of HoneyBadger Home Shield Pvt. Ltd., a company which provides services related to property, like electrical services, carpentry, plumbing, decorating, bathrooms, kitchens, interiors, gardening, carpet cleaning, oven steam clean, drain clearance, laminate/wooden floors, small removals. ### UI/UX Design Intern @ Ibee Solutions Jan 2011 – Jan 2011 | Hyderabad Internship at IBEE was my first industrial experience, wherein i have learnt a lot about the industry. I was part of the web design and graphics team as well as the mobile application development team. During my tenure here, I have worked on 2 Mobile Apps as well as 6 websites. Working with different teams and mentors proved to be very useful for me as I got to learn immensely in their respective fields. ## Education ### Bachelor of Design in Human Computer Interaction Indian Institute of Technology, Guwahati ### Intermediate Education in Mathematics, Physics, Chemistry Narayana Junior College ## Contact & Social - LinkedIn: https://linkedin.com/in/msnkarthik - Portfolio: https://www.zipy.ai/?utm_medium=social&utm_source=linkedin&utm_campaign=KarthikProfile3_ContactInfo - Portfolio: http://www.msnkarthik.com --- Source: https://flows.cv/karthikmsn JSON Resume: https://flows.cv/karthikmsn/resume.json Last updated: 2026-03-25