Architected and built the full frontend for real-time secure messaging across therapist and client apps, integrating a third-party messaging service, increasing on-platform communication by 26%

Built the core frontend for a unified in-app search experience, evolving UI architecture and testing interaction patterns to identify the highest-converting experience, improving conversion by 8.5%

Defined the team’s monitoring standard through shared docs and templates, scaling alerts from 1 to 11 and enabling minute-level detection instead of customer-reported incidents

Founded the Engineering AI Guild to establish the first AI tooling standard, creating a secure shared system across a 70-engineer organization with 58% adoption in the first month

Increased new orders 12% by creating a scoring algorithm and brand ranking system using data aggregation and normalization

Saved over $10K per month by identifying and resolving checkout flow errors through log analysis, service isolation and cross-team alignment between product and finance

Built the frontend for an industry-first Ads Marketplace, developing a multi-step ad creation flow, audience targeting UI and real-time analytics dashboards while leading a team of six engineers to launch a new business line

Developed the frontend campaign builder for automated, event-triggered SMS marketing, including segmentation tools across 10 customer events, enabling a 40% subscription price increase