Leading design strategy for tagging and classification across Salesforce Data Cloud.

Contributed to the definition of foundational concepts for tagging, classification, and taxonomy.

Establishing design standards and workflows for both LLM-driven and manual experiences across structured and unstructured data, including tagging propagation, integration patterns throughout the end-to-end Data Cloud flow, and ingestion of third-party tags and taxonomies.

Developing frameworks for tag explainability, including in-context insights and audit trails.

Supporting tagging integration with MuleSoft APIs, Digital Wallet, and Core.

Lead design efforts to connect the dots between the Data Ingestion, Identity Resolution, Data Graph, Calculated Insights, Segmentation, and Personalization flows in order to create a cohesive user experience for delivering real-time personalization to our customers.

Created the experience of building data model subsets (Data Graphs) to enable super-fast real-time processing.

Contributed to multiple vision projects, including the future of Segmentation, Data Cloud Dashboards, and Data Catalog, as well as various demos for events like Dreamforce, Connections, and vision presentations

Sole responsible for the design of Salesforce CDP Segmentation since its inception, helping realize the no-code declarative UI experience for marketers in the powerful segmentation tool.

Leading the design efforts across all segmentation areas, guiding long-term segmentation vision and new features on the roadmap while partnering with stakeholders across the platform and beyond.

Provided user and market research, experience strategy, and end-to-end product design for globally recognized clients. Managed multidisciplinary team and designed captivating user experiences for desktop, web, and mobile platforms. Sample projects:

Retrotec – Conducted in-depth user research and redesigned FanTestic (view case study), a flagship desktop application developed by the world’s largest manufacturer of air infiltration diagnostic tools.

University of Minnesota LTML - Completed multiple user experience and interaction design projects, including WeExplore (view case study), GoX (view case study), and EarthXplorers. Conceptualized and designed Basecamp teacher management system.

Ubisoft - Designed Facebook apps central to the marketing campaigns for “Assassin’s Creed: Revelations” (Shorty Award, “Best Social Media Campaign for Gaming”, generated 11.8 million impressions), “Just Dance” (Promaxbda Game Marketing Award, “Outstanding Overall Marketing Campaign”), and “Black Eyed Peas Experience” (generated 125K active users).

Wizards of the Coast “Magic the Gathering” - Visual designer on “Ignite Your Spark” (generated 5K user photos and 300K views) and large-scale “Hunt the Bigger Game” campaigns, including responsive sites and Facebook apps.

Sony “Starhawk” - Designed high-fidelity mockups for “Starhawk Build Your Team” app that let fans create personalized Starhawk trailers (generated over 50K users per month).

Johnson & Johnson - Designed internal marketing materials for Neutrogena retailers.

Cox Communications - Designed “Lift”, a multicomponent corporate game to spark innovation at cable and Internet company.

User experience design leader on a major social media site with multimillion monthly visitors.

Pioneered user-centered design for the largest social media property in the $7.1 trillion longevity economy.

Led ideation and user research effort, resulting in the successful adoption of user personas by multiple company departments.

Led and strategized with visual design team to disrupt the market landscape by offering emotionally appealing UI featuring modular design and interaction patterns that drive users to action.

Crafted flows, wireframes and interactive prototypes. Partnered with development team to ensure quality implementation of UI designs across platforms.

Provided UI/UX and interaction design for digital agency, serving NASA, General Electric, and Mars. Sample projects:

World Bank - Team member in user interface design for its “Talking Impact” intranet. Designed a central project element to help employees prepare presentations.

Time Warner Cable - Created UI designs and custom illustrations for a site promoting high-speed internet.

Washington Post - Team member in design of ApartmentShowcase, an enhanced online version of the Post's free apartment finder in the DC metro area.

BAE Systems - Created interactive prototype and developed motion graphics content for a multimedia presentation CD. Designed site for BAE's Global Analysis & Operations.

Washington Gas - Fully redesigned user interface of the customer-facing site. Designed “Energy of the City” site and online store promoting tobacco-free living.

National Automobile Dealers Association - Created branding, designed user interface, and built animated software demo for the “Appraisal Pro” web app, offered to sales reps in a SaaS model.