# Kasia Fichtner > LEAD PRODUCT DESIGNER Location: San Francisco, California, United States Profile: https://flows.cv/kasia Lead UX and product designer, successful startup co-founder, and managerial psychologist with fifteen years innovating for global brands. Leveraging multidisciplinary expertise to produce breakthrough data-driven experiences that get measurable results. Clients have included leaders from the world of entertainment like Ubisoft (Assassin's Creed, The Black Eyed Peas Experience, Just dance), Wizards of the Coast/Magic: The Gathering, and Sony Computer Entertainment, media giants Time Warner Cable & The Washington Post, and corporate brands Johnson & Johnson and GSK. ## Work Experience ### LEAD PRODUCT DESIGNER @ Salesforce Jan 2021 – Present | San Francisco Bay Area Leading design strategy for tagging and classification across Salesforce Data Cloud. Contributed to the definition of foundational concepts for tagging, classification, and taxonomy. Establishing design standards and workflows for both LLM-driven and manual experiences across structured and unstructured data, including tagging propagation, integration patterns throughout the end-to-end Data Cloud flow, and ingestion of third-party tags and taxonomies. Developing frameworks for tag explainability, including in-context insights and audit trails. Supporting tagging integration with MuleSoft APIs, Digital Wallet, and Core. Lead design efforts to connect the dots between the Data Ingestion, Identity Resolution, Data Graph, Calculated Insights, Segmentation, and Personalization flows in order to create a cohesive user experience for delivering real-time personalization to our customers. Created the experience of building data model subsets (Data Graphs) to enable super-fast real-time processing. Contributed to multiple vision projects, including the future of Segmentation, Data Cloud Dashboards, and Data Catalog, as well as various demos for events like Dreamforce, Connections, and vision presentations ### SENIOR PRODUCT DESIGNER @ Salesforce Jan 2018 – Jan 2021 | San Francisco, California Sole responsible for the design of Salesforce CDP Segmentation since its inception, helping realize the no-code declarative UI experience for marketers in the powerful segmentation tool. Leading the design efforts across all segmentation areas, guiding long-term segmentation vision and new features on the roadmap while partnering with stakeholders across the platform and beyond. ### SENIOR PRODUCT DESIGNER @ Independent Consultant Jan 2011 – Jan 2018 | Naples, Florida Provided user and market research, experience strategy, and end-to-end product design for globally recognized clients. Managed multidisciplinary team and designed captivating user experiences for desktop, web, and mobile platforms. Sample projects: Retrotec – Conducted in-depth user research and redesigned FanTestic (view case study), a flagship desktop application developed by the world’s largest manufacturer of air infiltration diagnostic tools. University of Minnesota LTML - Completed multiple user experience and interaction design projects, including WeExplore (view case study), GoX (view case study), and EarthXplorers. Conceptualized and designed Basecamp teacher management system. Ubisoft - Designed Facebook apps central to the marketing campaigns for “Assassin’s Creed: Revelations” (Shorty Award, “Best Social Media Campaign for Gaming”, generated 11.8 million impressions), “Just Dance” (Promaxbda Game Marketing Award, “Outstanding Overall Marketing Campaign”), and “Black Eyed Peas Experience” (generated 125K active users). Wizards of the Coast “Magic the Gathering” - Visual designer on “Ignite Your Spark” (generated 5K user photos and 300K views) and large-scale “Hunt the Bigger Game” campaigns, including responsive sites and Facebook apps. Sony “Starhawk” - Designed high-fidelity mockups for “Starhawk Build Your Team” app that let fans create personalized Starhawk trailers (generated over 50K users per month). Johnson & Johnson - Designed internal marketing materials for Neutrogena retailers. Cox Communications - Designed “Lift”, a multicomponent corporate game to spark innovation at cable and Internet company. ### SENIOR UI/UX DESIGNER @ AgingCare Jan 2016 – Jan 2018 | Naples, FL User experience design leader on a major social media site with multimillion monthly visitors. Pioneered user-centered design for the largest social media property in the $7.1 trillion longevity economy. Led ideation and user research effort, resulting in the successful adoption of user personas by multiple company departments. Led and strategized with visual design team to disrupt the market landscape by offering emotionally appealing UI featuring modular design and interaction patterns that drive users to action. Crafted flows, wireframes and interactive prototypes. Partnered with development team to ensure quality implementation of UI designs across platforms. ### CREATIVE DIRECTOR @ Janmedia Interactive, Inc. Jan 2006 – Jan 2010 | Falls Church, VA Provided UI/UX and interaction design for digital agency, serving NASA, General Electric, and Mars. Sample projects: World Bank - Team member in user interface design for its “Talking Impact” intranet. Designed a central project element to help employees prepare presentations. Time Warner Cable - Created UI designs and custom illustrations for a site promoting high-speed internet. Washington Post - Team member in design of ApartmentShowcase, an enhanced online version of the Post's free apartment finder in the DC metro area. BAE Systems - Created interactive prototype and developed motion graphics content for a multimedia presentation CD. Designed site for BAE's Global Analysis & Operations. Washington Gas - Fully redesigned user interface of the customer-facing site. Designed “Energy of the City” site and online store promoting tobacco-free living. National Automobile Dealers Association - Created branding, designed user interface, and built animated software demo for the “Appraisal Pro” web app, offered to sales reps in a SaaS model. ### CO-FOUNDER @ eFuture Jan 1998 – Jan 2006 | Wroclaw, Lower Silesian District, Poland Co-founded a startup to develop a groundbreaking web-based 3D interior design application branded for and sold to some of the largest European furniture manufacturers. Led eight-person interdisciplinary team to create innovative user interface, develop the software, and create over a thousand 3D assets. ## Education ### Master’s Degree in Industrial Organizational Psychology University of Wroclaw Jan 1994 – Jan 1999 ### Bachelor’s Degree in Graphic Design The Geppert Academy of Art and Design Jan 1997 – Jan 2001 ## Contact & Social - LinkedIn: https://linkedin.com/in/kasiaf - Portfolio: http://www.kasiafichtner.com --- Source: https://flows.cv/kasia JSON Resume: https://flows.cv/kasia/resume.json Last updated: 2026-03-30