Project-based Product Designer at 10KR, contributing to AI initiatives with Google teams, including a Google X project.

CUBIC started as a personal mission to help people plan and live better, not just stay organized. I’ve been leading product vision, UX strategy, and growth experiments while collaborating with my cousin (CTO) to design and launch the MVP for iOS and Android.

• Defined product vision, roadmap, and UX for an AI-powered, gamified productivity app.

• Designed the AI assistant, smart scheduling, and analytics experiences.

• Oversaw branding, positioning, and marketing direction for the initial launch.

At Kimia, I lead UX/UI design for a data-driven B2B platform that helps researchers and engineers accelerate innovation using AI. Working closely with scientists and developers, I bridge complex technical needs into intuitive product experiences.

• Redesigned the company website and product dashboards in Webflow and Figma.

• Collaborated with the engineering and science teams to simplify workflows and improve clarity.

• Helped define product vision, branding, and user-centric design principles for new releases.

At Digify, I was promoted to Product Manager to lead product vision, roadmap, and delivery for our no-code eCommerce builder platform. I worked cross-functionally with design, engineering, and marketing teams to align user needs with business growth.

• Defined product strategy, roadmap, and success metrics for a cross-functional team of 13.

• Owned backlog, sprint planning, and delivery cycles, improving team velocity by 8+ hours/week.

• Partnered with marketing and support teams to align releases with user feedback and market insights.

Joined as the first design lead to establish the UX vision and design system for Digify’s no-code eCommerce platform. Focused on simplifying the user experience for non-technical entrepreneurs while building and mentoring a small design team.

• Led design direction and created scalable UI/UX guidelines to streamline handoff and consistency.

• Conducted user research and prototype testing to validate feature usability.

• Collaborated closely with engineers to deliver accessible, localized experiences for Persian-speaking users.