# Kassandra Z. > Freelance art director/creative director Location: San Francisco, California, United States Profile: https://flows.cv/kassandra Kass is a Creative Director with over 15 years of experience helping brands tell their stories through thoughtful design & art direction. She started her career in product design, transitioned into art direction for advertising, and lately has been focusing on brand systems and editorial publications. She has collaborated with journalists and copywriters to craft compelling narratives that take shape in interactive digital experiences, documentaries, and social campaigns. An award-winning creative leader, she thrives on uncovering strategic insights, mentoring teams, and guiding creatives to their best work. Her recent work on Microsoft’s WorkLab has driven hundreds of earned-media mentions in Forbes, Fast Company, and Fortune, while its art direction earned recognition from the Art Directors Club. She has also led creative direction for editorial platforms like GoDaddy’s Venture Forward, Suntory’s Makers, ServiceNow’s WorkFlow, and Tanium’s Endpoint, with additional contributions to IBM, Google, Meta, Airbnb, and Coinbase. Before focusing on editorial storytelling, Kass crafted award-winning social campaigns at Edelman, earning a Bronze Cannes Lion and Gold and Silver Clios for her work with Starbucks and Adobe. She is a strategic and collaborative leader who thrives on translating insights into bold creative ideas while mentoring teams to deliver their best work. ## Work Experience ### Freelance Art Director @ Airtable Jan 2025 – Jan 2026 ### Creative Director @ Godfrey Dadich Partners Jan 2022 – Jan 2025 | San Francisco Bay Area Microsoft, Suntory, IBM, Sony, Neo4j, GM Oversaw creative direction on editorially driven storytelling efforts across digital web experiences, film, campaigns and brand identity projects. Led creative teams through mentorship and individualized management. ### Associate Creative Director @ Godfrey Dadich Partners Jan 2021 – Jan 2022 | San Francisco Bay Area ### Design Director @ Message Lab Jan 2019 – Jan 2021 Airbnb, Meta, Eventbrite, Service Now I led the design effort at Message Lab creating editorial experiences for brands wanting to tell their stories. I collaborated with journalists and strategists to give the editorial content life. We created experiences and told stories in a variety of executions, from interactive to print to video, finding the best way to engage our audiences and find them where they are. On the design side, I led designs for print and digital magazines, storytelling platforms and product pages. I created editorial identities for brands while establishing visual ecosystems and guidelines, to expand brands' visual languages to tell more authentic stories. ### Sr. Art Director @ Message Lab Jan 2018 – Jan 2019 Editorial art direction, design & illustration Storyboard and art direction for videos and animation Art direction and brand refreshes ### Art Director @ Godfrey Dadich Partners Jan 2017 – Jan 2018 | San Francisco Bay Area Lyft, Nike, Google Editorial design, advertising campaign development and execution. Graphic design, illustration, photography, UI, and animation across web, social and app designs. ### Art Director @ Edelman Jan 2015 – Jan 2017 | San Francisco Bay Area Starbucks, Adobe, PayPal Created concepts for integrated campaigns across digital and social media. Executed in a variety of media for campaigns (web design, photography, video, stop motion, in-camera effects, digital design, illustration, and animation). ### Art Director @ Ready State Jan 2015 – Jan 2015 | San Francisco Bay Area Intel, Google Play, Google Maps, Airbnb ### Brand & Product Designer @ Anvato Jan 2013 – Jan 2015 | San Francisco As the sole designer, I did everything from brand, to marketing, to product offerings. I designed the white-label app experiences that we would reskin to match our clients' look and feel. This included iOs, Android, and web experiences. Our app digitized livestreams into on-demand experiences. Clients included FOX Sports (we made streaming the Superbowl possible), FOX, NBC, CBS, Univision, Hearst Media. In addition, I evolved the brand identity which came to life across marketing material– websites, logos, icons, print/digital ads, and booths for tradeshows. ### Art Director Intern @ Pereira O'Dell Jan 2012 – Jan 2012 | San Francisco ### Designer @ Truthdig Jan 2009 – Jan 2011 | Greater Los Angeles Area Helped in event production and promotion; creating digital and print ads, along with editing video and audio podcasts. Lead designer for the website redesign. Analyzed website analytics to develop strategic marketing plans to monetize the website through social media, advertising campaigns, and web-based applications. Kept the website up to date with the latest social media trends. ## Education ### B.A. in Communication in Communication + Design University of Southern California ### Certificate in Art Direction Miami Ad School ### International Baccalaureate in Math, Spanish, Art, Chemistry, Economics & English Markham College ## Contact & Social - LinkedIn: https://linkedin.com/in/kassandraz - Portfolio: http://www.kassandraz.com --- Source: https://flows.cv/kassandra JSON Resume: https://flows.cv/kassandra/resume.json Last updated: 2026-04-13