Designed survey to understand if/how COVID has affected people's donation habits

Conducted usability studies on the new website

Applied lean UX practices and did usability testing weekly

Created a branding guide and component library

Validation testing showed that the users felt that they were joining a community, they trusted the site's check out process and felt more informed about the trip

recruited candidates from across the country

conducted multiple rounds of user testing

found pain points to solve for the current sprint and gave recommendations for future design

improved their information hierarchy

Conducted a 36 participant remote usability test to understand current and new users' opinions on a new navigation and internal dashboard

Synthesized the results and presented them in an easy to follow PowerPoint presentations

Customer journey mapping

Interviewed current users

Conducted usability tests on both current and new users

Comparison studies

Rapid prototyping

Paywall (increased the subscription rate by 27% while decreasing the bounce rate by 50%, increased the mobile click through rate by 2.1%)

Navigation Bar - (increased the page views by 15,000 a week, increased the CTR by 2% and decreased the article bounce rate by 1.8%)

Homepage (currently being A/B tested - increased the density of articles, adjusted the hierarchy based on survey results, and added interactive modules)

Landing pages - (Being built - improved filters and redesigned the content above the fold)

Redesigned the user flow and condensed features to simplify the app

Improved search-ability through accounts

Created a brand guide with a component library

Validation testing show that 100% of the users felt more secure when using the app