# Kassi Murray (She/Her) > Senior User Researcher Location: San Francisco, California, United States Profile: https://flows.cv/kassi I would make an excellent zombie because I love people's brains. ## Work Experience ### Senior User Researcher @ Descriptive Jan 2022 – Present | San Francisco Bay Area ### User Experience Researcher @ K.M. Design Jan 2016 – Present | San Francisco I work with scrappy start-ups, Fortune 500, and nonprofits. Each company has its own set of problems, and demanded unique solutions. These are some of the companies that I have worked for: Pandemic Professors Lead UX research team focused on donor behavior -Designed survey to understand if/how COVID has affected people's donation habits -Conducted usability studies on the new website WeTravel Redesigned the booking flow for a group travel website -Applied lean UX practices and did usability testing weekly -Created a branding guide and component library -Validation testing showed that the users felt that they were joining a community, they trusted the site's check out process and felt more informed about the trip Collegebacker User research for the landing page, sign-up flow and the dashboard - recruited candidates from across the country - conducted multiple rounds of user testing - found pain points to solve for the current sprint and gave recommendations for future design - improved their information hierarchy I have also worked with a few companies with strict NDAs - Conducted a 36 participant remote usability test to understand current and new users' opinions on a new navigation and internal dashboard - Synthesized the results and presented them in an easy to follow PowerPoint presentations - Customer journey mapping ### Product Designer (Freelance) @ Foreign Affairs Magazine Jan 2016 – Jan 2018 | San Francisco Bay Area Foreign Affairs is an American magazine that focuses on international relations and foreign policy with both a digital and physical subscription. They have 955,000 unique monthly visitors to their digital site and 2.1 million monthly page views. They had never had a product designer work on the site so my first contract was to do preliminary research and after a year, I redesigned the entire site. Research -Interviewed current users -Conducted usability tests on both current and new users -Comparison studies -Rapid prototyping Redesigned - Paywall (increased the subscription rate by 27% while decreasing the bounce rate by 50%, increased the mobile click through rate by 2.1%) -Navigation Bar - (increased the page views by 15,000 a week, increased the CTR by 2% and decreased the article bounce rate by 1.8%) - Homepage (currently being A/B tested - increased the density of articles, adjusted the hierarchy based on survey results, and added interactive modules) - Landing pages - (Being built - improved filters and redesigned the content above the fold) ### Product Designer @ StreamLoan Jan 2016 – Jan 2016 Streamloan Redesigning their iPhone app that organizers a users mortgage application -Redesigned the user flow and condensed features to simplify the app -Improved search-ability through accounts -Created a brand guide with a component library -Validation testing show that 100% of the users felt more secure when using the app ### Research Fellow @ TriKro LLC - Lean Coaching & Innovation Ecosystem Design Jan 2016 – Jan 2016 Conducted user research and contributed to The Real Start-Up Book which guides businesses through the lean practices. I wrote a chapter about how to create a hypothesis. ### Stylist @ Stitch Fix Jan 2014 – Jan 2016 - Exceeded sales goals by 10% - Efficiently styled more clients than 75% of the company - Participated in studies and sprints to improve the stylist's admin system ### Freelance Writer @ Kassi Murray Jan 2013 – Jan 2015 I was a freelance writer and game writer for social games. These are the companies that I worked for: DeNA West -Wrote narratives for 250+ characters for their mobile game, HellFire -Designed events with a theme, narrative and 8 characters -Worked with my art director to design the look of the characters -Recreated the gameworld to adapt to the changes in the game Super Happy Fun Time -Wrote mini-game description, instructions and marketing copy for a game that integrated the iphone to the apple TV Movoto -Wrote buzzfeed-esque articles about cities -Boston article had over 500,000 views ### Intern @ Inside Network Jan 2012 – Jan 2012 -Managed social media sites through hootsuite to promote events and articles -Wrote articles on DAU, MAU, Facebook, Inside Network’s Jobs’ Board and Game Releases -Organized the logistics and marketing for Inside Network and Smart Recruiters’ “Network to Get Work” event -Promoted Inside Network Job’s Board at industry events ## Education ### Master of Fine Arts (MFA) in Copywriting Academy of Art University Jan 2009 – Jan 2012 ### BA in Narrations University of Redlands Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/kassimurray - Portfolio: https://kassidoesresearch.com - Portfolio: https://kassimurray.com --- Source: https://flows.cv/kassi JSON Resume: https://flows.cv/kassi/resume.json Last updated: 2026-03-25