# Kat Dykes

> Product Designer at Meta

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/katdykes

I turn problems into solutions; identifying the problem and mapping a simple solution.

I've shipped successful e-commerce, enterprise, and mobile products; designed complex white label financial software, consumer-friendly wizards, and e-commerce templates. 

As an interaction and conversational user experience designer I've worked for advertising agencies, digital agencies, startups, and 100-year-old institutions. 


Specialties:
- Interaction design
- Systems thinking
- Conversational design
- Messaging
- Designing for AI and Machine Learning
- User interface design, user-focused design, and design thinking
- Presentations and communication
- Localization
- Visual design
- Brand strategy, identity, and positioning
- Scalable team organization and building
- Creative team management
- Product & business strategy

## Work Experience
### Staff Product Designer @ Meta
Jan 2024 – Present
Wearables experience design on all devices.

### Senior Product Designer @ Meta
Jan 2021 – Jan 2024 | Menlo Park, California, United States
Privacy Regulatory Response team working on Youth and Consents

### CEO and Principal Designer @ Trakabee
Jan 2019 – Jan 2021 | San Francisco, California, United States
Managed MVP mobile app design from ideation to hi-fidelity delivery. This includes research, wireframes, significant user testing, hi-fidelity screens and technical annotations.

### Sr. User Experience Designer @ Asurion
Jan 2017 – Jan 2019 | San Mateo, CA
Interaction design lead - I implement conversational designs that consistently improve metric based KPIs. Lead research, testing, and design on the Verizon claims chatbot. This includes interaction, conversational and UI design. 

Design for natural language conversational interactions which enable users to file an insurance claim and make inquiries.

### UX/UI Product Designer (contract) @ Levi Strauss & Co.
Jan 2016 – Jan 2017 | San Francisco, CA
Aquent on location at Levi Strauss & Co.
Responsive design - responsible for the product page redesign which accounts for 60% of Levi’s multi-million dollar e-commerce website in addition to customer reviews, mini cart, cart and templates. The design included localization. Launches Fall 2017.

### UX Interaction Designer (contract) @ Charles Schwab
Jan 2016 – Jan 2016 | Oakland, CA
Creative Group on location at Comrade Agency for Charles Schwab
Systems design - designed categories for Charles Schwab’s white label software allowing financial advisors to create mapping down to the individual security level. This created an incredibly powerful software for gleaning insights on all things stocks, bonds and mutual funds. Launched Fall 2016.

### UX Designer (contract) @ Blue Bottle Coffee
Jan 2016 – Jan 2016 | Oakland, CA
Design Equation Agency for Blue Bottle
Designed and tested a subscription wizard to incorporate a new product, ground coffee, which broke the previous flow. Launched Fall 2016.

### UX Designer (contract) @ Wells Fargo
Jan 2015 – Jan 2015 | San Francisco Bay Area
Creative Circle on location at Organic Agency for Wells Fargo
Designed a commercially successful high-fidelity home mortgage iOS app for Wells Fargo over 4 months and seven sprints in a team of four. Launched Fall 2015.

### UX/Marketing Director (contract) @ EnChroma
Jan 2013 – Jan 2015 | Berkeley, CA
Increased web traffic 700% and sales 3000% in one year by updating the Information Architecture and improving Search Engine Optimization and content.

### Marketing Director @ FINIS inc.
Jan 2009 – Jan 2012 | Livermore, CA
Lead a three-year company-wide rebrand of FINIS involving hardware, software, and the architecture and content of a new e-commerce website. Built the Marketing Department from the ground up.

### Assistant Brand Manager @ Crocs Inc.
Jan 2006 – Jan 2008 | Boulder, CO
Responsibilities:
Manage brand/marketing function for Crocs General Brand, Entertainment Licensing, SolesUnited, Cities by Foot, LoveHate and the Inspiring Soles platforms

### Marketing Coordinator @ La Sportiva
Jan 2006 – Jan 2006

### Marketing Assistant/Administrative Assistant @ Squaw Valley USA Ski Corp
Jan 2005 – Jan 2006 | Squaw Valley, CA

### Marketing Intern @ Airwalk
Jan 2003 – Jan 2003

### Marketing Intern @ Mountainsmith
Jan 2003 – Jan 2003

### Event Producer @ Freeskier
Jan 2002 – Jan 2002 | Boulder, CO
Produced the global ski movie premier of Poor Boyz Production's Stereotype, with after party


## Education
### Bachelor of Business Administration (BBA) in Marketing
University of Colorado Boulder - Leeds School of Business

### Kenyan Coastal Studies
School for International Training

### User Experience Design Immersive in User Experience Design
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/katdykes
- Portfolio: http://www.katdykes.com/

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Source: https://flows.cv/katdykes
JSON Resume: https://flows.cv/katdykes/resume.json
Last updated: 2026-04-13