Experience
2025 — Now
San Francisco, California, United States
Kate Huezo Designs is my independent practice focused on founding design for early-stage AI startups. I come in at zero to one: before companies can afford a full team, after they desperately need one. I make the design decisions that are hardest to undo later.
Recent work:
Affections of Vissan — Built and shipped an AI-driven fantasy dating sim in 2 days. Demoing at Ukrainian Games Festival @ GDC 2026 (March 10–11)
MindShift — AI perspective-mapping tool. Won hackathon at AWS Builder Loft (Claude Code Hack Day)
Agentic Videographer Rep — UX for autonomous AI video agent. Finalist at Wordware OpenClaw Hack Night (YC S24 hosted)
Visianary — Full UX collaboration on a film crew marketplace startup (LinkedIn/Upwork for film production)
TimeLens / SF Waterfront — Interactive historical location visualization app
2024 — 2025
2024 — 2025
San Ramon, California, United States
Joined WiseTech following their acquisition of Blume Global, where I had been the founding designer. Stayed through the integration to ensure design continuity and knowledge transfer across the combined product teams.
• Led UX initiatives across enterprise logistics tools, from research through high-fidelity delivery — ensuring seamless, accessible, user-friendly experiences at Fortune 500 scale
• Spearheaded usability improvements that increased client retention by 25%, streamlining interaction flows and reducing friction for complex, high-stakes user tasks
• Developed and refined a cohesive UX identity for WiseTech, balancing innovation with WCAG 2.1 accessibility compliance
• Partnered cross-functionally with PMs, engineers, and analysts through problem discovery workshops and usability research
• Mentored designers and educated cross-functional teams on UX best practices, fostering a culture of user-centered decision-making
2023 — 2024
2023 — 2024
Top 3 projects I've spearheaded:
Appointment scheduling - https://lnkd.in/gWrxYfsK
Port terminal efficiency optimization - https://lnkd.in/gezKkNTA
IoT integration for railroads - https://bit.ly/4akt2TJ
• Designed and prototyped solutions that improved client retention by 25% and contributed to securing two major contracts.
• Led the UX strategy for a detention and demurrage management dashboard (improved user satisfaction 34%) and a port/railway appointment managment system.
Improved automation workflows, optimizing customer network connectivity and logistics orchestration.
• Established a design system aligned with W3 accessibility standards and transitioned the design library from Sketch to Figma.
• Documented component specifications in Confluence and introduced progressive information disclosure to streamline user experiences.
• Collaborated closely with Product Managers, Developers, and Marketing teams to align UX with business goals.
• Mentored three junior designers, fostering team growth and knowledge-sharing.
2021 — 2024
2021 — 2024
United States
First design hire in the United States at Blume Global; established the UX practice from scratch, grew a remote team of 3 designers in India, and saw the company through its acquisition by WiseTech Global (Fortune 500).
• Designed and shipped key enterprise tools including a dashboard for detention and demurrage management and a new port and railway appointment booking interface, directly supporting international freight coordination.
• Developed high-impact demo prototypes that helped the sales team secure 2 major client contracts, showcasing product potential in real-world scenarios.
• Spearheaded usability improvements that increased client retention by 25%, streamlining interaction flows and reducing friction for complex user tasks.
• Enhanced automation and resolution pathways, resulting in more reliable customer network connectivity and increased satisfaction.
• Actively contributed to design system curation in line with WCAG 2.1 accessibility standards and current UX best practices.
• Collaborated cross-functionally with PMs, engineers, and marketers to build cohesive, user-centered experiences across the platform.
2020 — 2021
2020 — 2021
San Francisco Bay Area
First and only designer at an early-stage AI startup; owned the full UX practice from research through delivery. Company acquired by Microsoft.
• Conducted extensive user research, creating personas, user flows, and detailed scenarios to enhance UX strategy.
• Led usability testing and A/B experiments, optimizing prototypes for web, mobile, and browser-based platforms.
• Designed and presented a prototype for a multinational aerospace company Rolls Royce, leading research and brand alignment efforts.
• Collaborated with cross-functional teams to rewrite website copy, improving value perception by 48%.
Education
University of California, Berkeley
Certificate
Limkokwing University of Creative Technology
Master's Degree
Moscow Pedagogical State University
Bachelor's Degree
Moscow State University of Economics, Statistics and Informatics (MESI)
Associate's degree
English Language Institute