Senior Product Designer with 9+ years of experience designing dashboard-heavy B2B and B2C SaaS products across web and mobile. Specialized in solving complex product challenges by simplifying multi-layered workflows and building scalable, tokenized design systems for customizable user experiences.
Experience
2024 — Present
2024 — Present
ADPList is the leading free-to-use mentorship platform with mentors in AI, UI/UX design, product management, software development and marketing.
Mentored 100+ hours of designers across 17 countries, helping 6 designers secure their first job, and ranked top 1% mentor on ADPList (May–July).
Led community and operations efforts by hosting Istanbul meetups, coordinating mentor/mentee events, and optimizing workflows for 5 startups, increasing project completion rates by 30% and boosting community engagement.
2024 — 2025
2024 — 2025
California, United States
Repolet is a B2B SaaS platform designed to streamline and simplify the inspection process for balconies, walkways, and stairways, ensuring compliance with California's SB326 and SB721 regulations.
Our MVP will provide a foundational version of the current product at drbalcony.com, focusing on essential features and functionalities and establishing a solid foundation for future iterations and enhancements.
• Delivered MVP and core platform features across 16 product sprints, designing responsive SaaS dashboards and mobile experiences for 5 distinct user roles (admins, experts, tenants, leads, super admins), enabling multi-role workflows while maintaining a unified product experience across mobile and dashboard environments.
Architected two tokenized design systems (core + brand-specific) supporting 5 products and 3 brands (light & dark modes), unifying previously inconsistent interfaces, enabling faster product scaling, and improving design–development handoff speed by 40% while introducing structured design documentation across teams.
Designed and optimized inspection workflows and validation systems (CAD ↔ CEX), reducing incomplete reports and preventing costly rework, saving $12+ per inspection (EEE) and lowering financial loss at scale, while supporting product growth aligned with roadmap targets of $1M+ ARR (Repolet) and $5M+ projected ARR (Designer).
2023 — 2024
2023 — 2024
Istanbul, Türkiye
Etrexio is a development service provider supporting startups and companies globally in building digital products.
Led UI/UX design across 8+ B2B and B2C products, introducing a structured design-to-development workflow with design systems, documentation, and weekly syncs, reducing delivery time by 65% (from ~3 months to 1 month), decreasing post-development bugs by ~50%, and improving task completion speed and usability across complex responsive dashboards.
Developed a scalable tokenized design system with 200+ reusable components, reducing design–development misalignment by ~40%, minimizing back-and-forth iterations by ~35%, and accelerating feature delivery by ~30% while ensuring consistent UI across dashboard and e-commerce products.
2023 — 2023
2023 — 2023
Istanbul, Türkiye
AI-driven motion analysis platform delivering biomechanics insights for athletes and coaches.
Drove the design and iteration of an AI/VR-based sports analysis mobile application across 4 product cycles (11 months), restructuring a complex feature-heavy product into 5 streamlined user flows to break stakeholder-driven design loops, enabling ~40% faster time-to-market and successful early-stage release.
Executed user research with 8+ domain experts and synthesized insights from 30+ biomechanics workflows to redesign motion analysis interfaces, improving usability for non-expert users and increasing analytics accuracy by ~20–25%, validated against laboratory benchmarks and expert evaluations.
2022 — 2022
2022 — 2022
Yekzan is a women’s health application focused on period, pregnancy, and breastfeeding tracking.
Re-architected user flows and modernized the UI for Yekzan and Kidibo by redesigning information architecture and replacing outdated components with scalable, Auto Layout–based patterns, resulting in ~20% faster task completion, ~30% fewer QA-reported issues, and improved user clarity based on support feedback.
Introduced a scalable design system with reusable components, tokens, and developer-aligned style guidelines, enabling single-point updates across screens, increasing design–development alignment, and reducing redesign and delivery time by 25% based on sprint velocity improvements.
Education
Doğuş University
Bachelor's degree
University of Mazandaran