San Francisco's Digital and Data Services team works to improve the public’s experience with City services by designing around the people that use them. We lead the city’s design system and UX/UI for SF.gov to make it easy for the City to deliver high-quality, accessible experiences online.

Common Sense is a nonprofit, started in 2003 by Jim Steyer, dedicated to making the digital world better for kids and families by creating age-based media ratings and reviews for parents, digital literacy curricula and tools for educators, and resources for journalists, researchers, and policymakers.

𝗧𝗵𝗲𝗶𝗿 𝗶𝗺𝗽𝗮𝗰𝘁: To date, they've helped 124 million families make informed media choices, have gotten 10 million families connected to high-speed internet by actively supporting the Affordable Connectivity Program, and have had a 95% success rate in helping students using their curriculum to feel confident in digital citizenship.

𝗠𝘆 𝘄𝗼𝗿𝗸: I led end-to-end designs across the product experiences for parents and educators that drove high user engagement, increased click through to the subscription funnel, solved user pain points, elevated design standards, and made the product experience measurably more user-friendly and on-brand.

Owned early-stage ideation, wireframing, prototyping, testing, refining, creating specs, negotiating technical constraints with engineers and PMs, providing design QA.

I ensured design solutions were aligned with product vision and business goals by collaborating with PMs, engineers, a UX researcher, other designers, and cross-functional stakeholders to scope projects and features, and regularly presented designs to guide conversation for feedback.

I was also a key contributor to the team's design system, which increased the team’s product development speed, ensured product-wide UX/UI cohesiveness, and increased product accessibility. I refined components, prioritized work backlogs, maintained design documentation, and created brand assets.

Read more on my portfolio site @ https://www.katelassalle.com !

Designed a 40+ page magazine-style whitepaper guide. Led art direction, designed iterations for feedback and critique, led presentations and discussions with client, created print-ready designs

Designed coffee packaging (pro bono) for a young Guatemalan woman selling her family’s coffee. Facilitated a co-creative process to ensure that her voice was front and center in the design, provided moodboards and low- and high-fidelity designs for review, created print-ready designs

Endless is a social enterprise, founded in 2011 by Matt Dalio, dedicated to creating equity in learning by enhancing accessibility to education. I worked on the Endless operating system, a completely free, user-friendly operating system packed with educational tools, games for learning, and more that could be downloaded onto any existing hardware needing to be re-purposed. At the time, our main audience was international emerging markets and communities around the world with little to no Internet connectivity, particularly in Guatemala and Brazil.

𝗠𝘆 𝘄𝗼𝗿𝗸:

I designed many apps that were shipped with the operating system and conducted user testing. Was key in measurably improving cross-product design standards and increasing product development speeds by leading a design system with engineers and designing and developing components with HTML/CSS/JS. I regularly collaborated with engineers, product managers, and other designers to scope out apps and features, tirelessly advocating for user needs.

I also contributed heavily to product strategy by conducting research sprints:

I co-led a 4-week-long research sprint in Indonesia to explore product-market fit with a team of 16: Interviewed workers from 10+ electronics stores, co-led two 16-person team mapping exercises, and presented findings and recommendations to leadership. Also did research & design sprint with a cross-functional team of 6 in Guatemala and designed a desktop app to help shop owners keep track of store inventory. We conducted 4 weeks of exploratory research in stores and schools in Spanish, mapped hundreds of user insights to product ideas, and designed an app end-to-end with vigorous prototyping and user testing.

Check out more work at https://www.katelassalle.com!

My team and I designed & developed lesson-planning software for VTS's "Looma" device for elementary-school teachers in rural Nepal, India.

My responsibilities were as follows:

• Conducted market research in India's education sector to better understand the problem

• Developed back-end for software based on the work of the designers

• Wrote a full report showcasing our research, process, and final product

• Software is currently being used as part of the Looma software on computers in rural Nepal, available online: http://looma.website/Looma/looma-login.php