# Kate Lassalle-Klein

> Product Designer | UX/UI Design, Visual Design, UX Research

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/katelassalleklein

I’m a product designer with 7 years of experience breaking down complexity and creating intuitive and visually engaging interfaces with cross-functional teams, specializing in mission-driven organizations and initiatives.

I strive to make digital experiences easy to use, accessible, and delightful. I focus my design craft on deeply understanding the problem space and the needs and motivations of users with inclusive human-centered design, creating systems-level understanding of flows, and working with my team to define scope and vision. From there, I prototype solutions, test with users, and spend hours refining interactions, affordances and visual design to make the product resonate with users. I work closely with PMs and engineers to ensure we’re meeting business goals and engineering constraints.

My background in UX research and psychology formed the foundation for my love of understanding people's needs and finding solutions to real problems. My additional background in visual design and front-end development allow me to lead projects successfully through every phase of the product development cycle. 

When I’m not designing, I can be found happily swimming laps at my local YMCA 🏊🏻‍♀️, befriending my neighborhood dogs and learning about behavioral training 🐕, listening to podcasts 🎧, and trying every possible local breakfast burrito spot. 🌯

Check out some projects at https://www.katelassalle.com!

## Work Experience
### Senior Product Designer @ San Francisco Digital Services
Jan 2024 – Present
San Francisco's Digital and Data Services team works to improve the public’s experience with City services by designing around the people that use them. We lead the city’s design system and UX/UI for SF.gov to make it easy for the City to deliver high-quality, accessible experiences online.

### Product Designer @ Common Sense Media
Jan 2019 – Jan 2023 | San Francisco Bay Area
Common Sense is a nonprofit, started in 2003 by Jim Steyer, dedicated to making the digital world better for kids and families by creating age-based media ratings and reviews for parents, digital literacy curricula and tools for educators, and resources for journalists, researchers, and policymakers. 

𝗧𝗵𝗲𝗶𝗿 𝗶𝗺𝗽𝗮𝗰𝘁: To date, they've helped 124 million families make informed media choices, have gotten 10 million families connected to high-speed internet by actively supporting the Affordable Connectivity Program, and have had a 95% success rate in helping students using their curriculum to feel confident in digital citizenship.

𝗠𝘆 𝘄𝗼𝗿𝗸: I led end-to-end designs across the product experiences for parents and educators that drove high user engagement, increased click through to the subscription funnel, solved user pain points, elevated design standards, and made the product experience measurably more user-friendly and on-brand. 

Owned early-stage ideation, wireframing, prototyping, testing, refining, creating specs, negotiating technical constraints with engineers and PMs, providing design QA.

I ensured design solutions were aligned with product vision and business goals by collaborating with PMs, engineers, a UX researcher, other designers, and cross-functional stakeholders to scope projects and features, and regularly presented designs to guide conversation for feedback.

I was also a key contributor to the team's design system, which increased the team’s product development speed, ensured product-wide UX/UI cohesiveness, and increased product accessibility. I refined components, prioritized work backlogs, maintained design documentation, and created brand assets.

Read more on my portfolio site @ https://www.katelassalle.com !

### Freelance Designer @ katelassalle.com
Jan 2019 – Jan 2019
Designed a 40+ page magazine-style whitepaper guide. Led art direction, designed iterations for feedback and critique, led presentations and discussions with client, created print-ready designs

Designed coffee packaging (pro bono) for a young Guatemalan woman selling her family’s coffee. Facilitated a co-creative process to ensure that her voice was front and center in the design, provided moodboards and low- and high-fidelity designs for review, created print-ready designs

### Product Designer @ Endless
Jan 2016 – Jan 2018 | San Francisco, Guatemala, Indonesia, Brazil
Endless is a social enterprise, founded in 2011 by Matt Dalio, dedicated to creating equity in learning by enhancing accessibility to education. I worked on the Endless operating system, a completely free, user-friendly operating system packed with educational tools, games for learning, and more that could be downloaded onto any existing hardware needing to be re-purposed. At the time, our main audience was international emerging markets and communities around the world with little to no Internet connectivity, particularly in Guatemala and Brazil.

𝗠𝘆 𝘄𝗼𝗿𝗸: 
I designed many apps that were shipped with the operating system and conducted user testing. Was key in measurably improving cross-product design standards and increasing product development speeds by leading a design system with engineers and designing and developing components with HTML/CSS/JS. I regularly collaborated with engineers, product managers, and other designers to scope out apps and features, tirelessly advocating for user needs.

I also contributed heavily to product strategy by conducting research sprints:
I co-led a 4-week-long research sprint in Indonesia to explore product-market fit with a team of 16: Interviewed workers from 10+ electronics stores, co-led two 16-person team mapping exercises, and presented findings and recommendations to leadership. Also did research & design sprint with a cross-functional team of 6 in Guatemala and designed a desktop app to help shop owners keep track of store inventory. We conducted 4 weeks of exploratory research in stores and schools in Spanish, mapped hundreds of user insights to product ideas, and designed an app end-to-end with vigorous prototyping and user testing. 

Check out more work at https://www.katelassalle.com!

### "Looma" Front-End Developer @ VillageTech Solutions
Jan 2015 – Jan 2016
My team and I designed & developed lesson-planning software for VTS's "Looma" device for elementary-school teachers in rural Nepal, India. 
My responsibilities were as follows:
• Conducted market research in India's education sector to better understand the problem
• Developed back-end for software based on the work of the designers
• Wrote a full report showcasing our research, process, and final product
• Software is currently being used as part of the Looma software on computers in rural Nepal, available online: http://looma.website/Looma/looma-login.php

### Graphic Designer - Miller Center for Social Entrepeneurship @ Santa Clara University
Jan 2015 – Jan 2016
I designed a series of standing posters (16 total) to communicate the projects of the student global research through the Global Social Benefit Fellowship.
• Posters were displayed at showcase events for the fellowship at Santa Clara University and was shown to various donors, professionals, and social entrepreneurs
• Played key role in new branding initiative for Miller Center's $25 million donation

### Graphic Designer - Campus Ministry Office @ Santa Clara University
Jan 2014 – Jan 2016
• Drove new branding and designing new logo identity for Campus Ministry's new initiative to attract a larger audience
•  Design and creation of branding and marketing materials for audiences including students and donors, for uses of both print and online advertisement
• Designs displayed throughout campus to all students, faculty, and staff, and to external donors

### Retreat Coordinator and Leader - Campus Ministry @ Santa Clara University
Jan 2015 – Jan 2016
"Search" retreat brings together 50 students and a leadership team to reflect on their faith and vocation in the context of their lived experience. It is a spiritual retreat for students to meet people and grow in relationship with their spirituality.
I lead 2 separate retreats: Once as a student leader, and once as a coordinator of the student leaders.

Student leader:
• Co-led a small group of 7 students through group conversation and reflection around the themes discussed
• Organized activities for the students, working hard to create a welcoming and inclusive atmosphere

Student coordinator:
• Led a group of 6 student leaders in their formation to prepare to be student leaders for the retreat
• Planned meetings, organized activities for the student leaders to get to know each other and themselves better
• Provided guidance and held many 1:1 sessions with the student leaders to lead them through their talks, which they would each present in front of the entire retreat
• Worked hard to gently help the student leaders communicate honesty and vulnerability through their talks and actions on the retreat

### Graphic Design Intern - SCU Athletics Office @ Santa Clara University
Jan 2013 – Jan 2015
• Designed gameday programs and marketing material for screen and print
• Programs were sold at the corresponding sports games to all attendees
• Other design material was marketed throughout campus to all faculty, staff, and students

### Graphic Design Assistant - SCU Career Center @ Santa Clara University
Jan 2013 – Jan 2014
• Designed various marketing materials and student resources including infographics, logos, event posters
• Designs were displayed throughout campus to faculty, staff, and students, and externally for newsletters and partners

### Researcher & Service Designer (Global Social Benefit Fellow) @ IkamvaYouth
Jan 2015 – Jan 2015 | Cape Town Area, South Africa
IkamvaYouth is a South African non-profit that provides tutoring, mentoring, and skills training for South African high-schoolers from low-income townships.

Through the rigorous Global Social Benefit Fellowship at the Miller Center for Social Entrepreneurship, I and my research partner led two months of research in South Africa to help IkamvaYouth address its business pain points. We presented our research findings to IkamvaYouth executives, and created 3 deliverables for IkamvaYouth to use. We received immensely positive feedback, and our work was used as part of IkamvaYouth's "Vision 2030," to make sure all South Africans receive an adequate education and a chance out of poverty by 2030. Read more about this project at https://katelassalle.com/ikamvayouth.

### Web and Technology Assistant @ Nanci R. Price, D.C., Q.M.E.
Jan 2013 – Jan 2013
• Managed social media outlets and messaging
• Assisted Dr. Price in marketing material


## Education
### Bachelor's Degree in Web Design and Engineering, Minors in Studio Art and Computer Science & Engineering
Santa Clara University


## Contact & Social
- LinkedIn: https://linkedin.com/in/katelk
- Website: https://www.katelassalle.com

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Source: https://flows.cv/katelassalleklein
JSON Resume: https://flows.cv/katelassalleklein/resume.json
Last updated: 2026-04-05