Led strategic planning, budgeting, talent acquisition, and team health efforts, empowering the development of artist-facing tools

Supported the Product Insights team to enhance collaboration and streamline workflows

Led web content design and strategy for Spotify for Partners, a B2B SaaS platform supporting hundreds of partners with lifecycle management services

Developed a robust research program, leveraging mixed methods (user research, surveys, usability testing, Google Analytics) to optimize the partner experience

Managed research projects end-to-end and delivered impactful analyses to internal stakeholders

Scaled partner engagement toolkits for local market utilization