• Designed responsive web application platform, achieving a 93% user task success rate on the 1st prototype

• Led user research and facilitated user interviews, surveys, and evaluated feedback

• Delivered key artifacts such as user personas, workflows, design systems, user interface elements, mock-ups, and high-fidelity mockups

• Partnered closely with the CEO on shaping the visual, contents, and brand identity of the company and launched the 1st company website

• Spearheaded designing on end-to-end product lifecycle of kid & baby denim product lines from concept to launch

• Drove $711K in sales Q3 22 for baby products, +35% sales increase through data driven design process and collaborative workshops

• Initiated new product strategy addressing customer needs achieving 33% growth in baby denim product

• Collaborated with cross-functional partners and stakeholders on problem-solving business and customer needs

• Led end-to-end design process, boosting user engagement and delivering 7 screen designs

• Created card customization and AI card writer features to revamp and personalize gift-sending experience

• Designed referral&rewards page and invitation feature to enhance sign-ups & engagement

• Collaborated closely with the CEO, marketing, and engineering team in an agile environment

• Designed and developed a women's seasonal fashion collection for multiple retail channels, overseeing the design process from concept to production

• Conducted market and customer research and identified key trends and customer challenges for each retailer

• Collaborated with product development and technical team on creating and iterating prototypes