# Kate Matsumoto > Staff Product Designer at Etsy Location: San Francisco Bay Area, United States Profile: https://flows.cv/katematsumoto When I'm not in front of my monitor, I can usually be found behind a pottery wheel. ## Work Experience ### Staff Product Designer @ Etsy Jan 2022 – Present ### Senior Product Designer @ Etsy Jan 2017 – Jan 2022 | Brooklyn, NY Product design: · Design user flows, interfaces, and features across Etsy.com and the Buy on Etsy app for both iOS and Android · Partner closely with engineering to push out A/B experiments in Etsy codebase Strategy: · Partner with product manager and engineering to prioritize and sequence work, and ensure team goals are aligned with business goals · Lead workshops with product, engineering, insights, and other stakeholders to define roadmap and team goals to best solve user problems User research: · Design and build prototypes, develop user testing approach, guide user research sessions, and usability testing, as well as synthesize results and plan next steps based on qualitative findings and quantitative metrics from our analyst · Identify A/B test opportunities, appropriate success metrics, and plan subsequent iterations ### Product Designer @ Etsy Jan 2016 – Jan 2017 | Brooklyn, NY Product design: · Designed user flows, interfaces, and features across checkout experience on Etsy.com and our app, Buy on Etsy for both iOS and Android · Key buyer projects and initiatives include multishop checkout which allowed buyers to purchase from multiple shops in one transaction, and guest checkout which allowed buyers to check out without an Etsy account, and working with our research team to implement a site intercept and solicit feedback from users · Key seller projects include guest checkout on Pattern: Etsy's custom website builder, and revamping Etsy's seller billing and payment management system Design Family Hour: · Planned, scheduled speakers, organized field trips, and MC'd weekly gatherings for Design Family Hour: an internally organized event series that aims to try and inspire our Etsy design team to make more meaningful and exciting work. ### Designer @ Karma WiFi Jan 2015 – Jan 2016 | Greater New York City Area Product Design: · Pioneered new design and code format for Karma’s transactional emails to make them more fun, branded, and compatible in all email clients · Led design of customer dashboard to support new capabilities like purchasing data as well as modifying subscription preferences · Designed landing pages to support ongoing targeted marketing campaigns to measure impact of advertisements and messaging · Contributed to systemizing design at Karma by creating a Sketch UI kit and pattern library Marketing: · Designed, illustrated, and animated graphics for emails, banner ads, physical mailers, and press kits · Photographed and styled product photography to support marketing campaigns and online advertisements · Developed and executed marketing campaigns with director of brand experience · Made a stop motion animation movie to support product launch on social media ### Lead Designer @ Tattly Temporary Tattoos Jan 2013 – Jan 2015 | Brooklyn, NY Product Design: · Streamlined maintenance of Tattly’s website, blog, and newsletter; created graphics to support marketing campaigns Print & Collateral: · Designed all printed collateral including annual wholesale catalogs, brochures, and all outgoing documents for wholesale orders/vendors, donation requests, and events · Designed point-of-purchase display unit for Tattly's first appearance in Target · Designed event backdrops, signage, and swag items Production: · Applied tattoos on models for photo shoots, assisted in styling, set up, and clean up of sets · Preflighted illustrations for tattoo printing and executed all pre-press for Tattly catalogs · Edited, retouched, and archived photos Vendor/Freelancer Relations: · Communicated regularly with all print vendors, web developers, and photographers/retouchers to complete all print and web based projects · Hired and liaised with freelance web developer to design a Tattly Custom Client Archive · Researched and visited new vendors Events: · Represented Tattly at trade shows like NY NOW and National Stationery Show, making sales to new and existing wholesalers · Worked Tattly application stations at corporate, charity, and promotional events; answered FAQs about the product ### Designer @ CreativeMornings Jan 2013 – Jan 2014 | Brooklyn, New York · Developed fun and engaging design concepts to attract users, stakeholders, and guests through web banners, blog posts, Keynote/Powerpoint presentations, email marketing, and swag · Designed marketing collateral for print and web, events, and swag · Created and circulated design resources for CM volunteers worldwide to enhance their local events, communications, and other efforts · Maintained the CreativeMornings website and oversaw quality control of uploaded videos ### Graphic Designer @ University of San Francisco Jan 2010 – Jan 2013 · Designed promotional published material for various USF-sponsored programs, events, and student/alumni associations including: brochures, invitations, letterhead, posters, post cards, newsletters, mailers, and report covers · Sent jobs to printers, approved proofs, selected paper-stock for printed projects, attended press checks, requested print quotations · Designed layouts for USF alumni magazine · Designed USF Magazine for the iPad · Digitally edited and color-corrected photos · Digitally illustrated vector graphics · Coordinated purchasing of stock art, new fonts, and other design-related items within fiscal year budget · Trained student interns in print production processes · Served as faculty/staff advisor to USF Graphics Center, on-campus student-run design studio ### Design Intern @ Chen Design Associates Jan 2011 – Jan 2011 · Designed wireframes, prepped files to be sent to programmers · Wrote and updated CDA design intern blog · Assisted in marketing and administrative duties ### Creative Department Intern @ Envision Group Jan 2010 – Jan 2010 · Designed and published promotional brochure for Exceed LLC · Designed website and publication templates for Neutrogena Clinical, Exceed LLC, NYC Public Schools · Made copies, archived, and shipped material produced by Envision Group ### Graphics Center Junior Designer @ University of San Francisco Jan 2009 – Jan 2009 · Designed posters, flyers, and brochures for on-campus clubs, organizations and events · Answered questions regarding printing and on-campus posting policy and procedure · Interacted with customers to fill new design orders ### Intern @ designpool Studios Jan 2009 – Jan 2009 · Retouched and edited illustrations · Designed cover for promotional brochure · Sent out promotional material to prospective clients and archived Designpool portfolio ### Research Assistant @ Rachel Beth Egenhoefer Jan 2009 – Jan 2009 · Photocopied, digitally archived press releases concerning Rachel Beth Egenhoefer · Assisted in sending recent work and exhibition pieces to venues, galleries and museums ## Education ### BA in Design University of San Francisco Jan 2007 – Jan 2011 ### User Experience Design General Assembly Jan 2016 – Jan 2016 ### Front-End Web Development General Assembly Jan 2014 – Jan 2014 ### Study abroad Sophia University Jan 2010 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/katematsumoto - Portfolio: http://katematsumoto.com/ - Dribbble: http://dribbble.com/CMYKaytoe - Behance: http://www.behance.net/katematsumoto --- Source: https://flows.cv/katematsumoto JSON Resume: https://flows.cv/katematsumoto/resume.json Last updated: 2026-03-30