# Katerina Finkelstein > Design Leader | Mentor | Creating with Simplicity, Clarity & Innovation Location: San Francisco, California, United States Profile: https://flows.cv/katerinafinkelstein Product Designer with 14 years of experience turning ideas into products people trust. My path began in art school and graphic design, grew through co-founding a studio, and in the last 8 years focused on fintech — leading key experiences at Americor, Sberbank, and aic. I design for clarity and impact: making complex flows simple, helping products earn trust, and finding that one innovative touch that makes everything click. I’m known for finding the innovative touch when all other versions are exhausted. And for building design that not only works — it feels right. ## Work Experience ### Head of Design @ ISINA Music Jan 2025 – Present Isina is a global music-tech platform helping artists get discovered, connect with producers, and grow their careers. As Head of Design, I’m building the product vision and design foundation — from artist and producer profiles to the way the community interacts and collaborates. ### Design Mentor @ adplist.org Jan 2024 – Present ADP as great platform to learn! As a seasoned professional in design, I look forward to assisting others on their path and fostering leadership within the engaging field of design. ### Principal Product Designer @ Americor Jan 2020 – Jan 2025 | Irvine, California, United States Almost 5 years designing fintech at Americor. Scaled design impact across web, mobile, and multi-brand platforms. - Turned a confirmation flow into 25% → 56% conversion - Shaped apps loved by users: 4.8★ App Store / 4.7★ Google Play - Built Americor’s first Design Library to speed delivery and cut inconsistencies - Launched cross-brand products (Credit9, Advantage, Vantix) reaching 100K+ users - Drove alignment with keynotes that sold ideas to stakeholders - Known for finding the one simple, human touch that changes everything ### Lead User Interface Designer @ Sberbank Jan 2018 – Jan 2020 | Moscow Metropolitan Area Sberbank is #1 bank in Russia, I worked with a child banking mobile app "Sberkids". Collabrated closely with back-end and front-end team to improve mobile app for iOS and Android. Created a feature «Demo» for app and also made a new design concept. Conducted a series of master classes for children on how to design interfaces in Figma. Learned the importance of how useful it is to test your hypotheses in the initial part of design process. ### Digital Designer. @ AIC Jan 2017 – Jan 2018 | Moscow Metropolitan Area Aic is one of the TOP 3 Russian design studio. My main work was redisigned site for Uralsib Bank- the biggest bank in Russia, and also created support guidelines for design system. Learned how to collaborate with Analytics an data. ### Co-founder @ Q-Design Jan 2012 – Jan 2016 | Саратовская область, Россия This studio is my personal project with two like-minded people. We created promoting websites, outdoor advertising, helped with SEO. As a head of team I conducted interviews, supervised design, found and communicated with clients and led projects, partially led documentation. Learned how heavy to found a good employeer, and also how I just like to do the design process. ### Graphic Designer @ Neon Technologies Jan 2011 – Jan 2012 | Саратовская область, Россия Design for outdoor advertising studio. I joined this team in my start of career and learned how to create workflow, how to communicate with the team and customers. ## Education ### Master’s Degree of Graphic design and marketing Saratov State Technical University ## Contact & Social - LinkedIn: https://linkedin.com/in/kateshowcase - Website: https://www.katelovesdesign.com --- Source: https://flows.cv/katerinafinkelstein JSON Resume: https://flows.cv/katerinafinkelstein/resume.json Last updated: 2026-04-05