As Principal Product Designer for QuickBooks Online Accountant at Intuit, I led the design of AI-native features and workflows to automate core accounting tasks and improve reliability for accountants and small businesses worldwide. In this role, I defined the strategic direction for AI-driven automation on the platform, replacing manual, transaction-level review and categorization processes with intelligent, scalable workflows that significantly reduced manual effort and enabled automation across high volumes of financial data.

I partnered with executive and cross-functional teams to align design decisions with customer needs, product adoption, retention, and revenue goals, contributing to measurable gains in usage and satisfaction. I synthesized insights from extensive accountant interviews, user research, and product analytics to shape the product roadmap and drive feature prioritization. I also mentored and collaborated closely with product managers and engineers to strengthen interaction design, systems thinking, storytelling, and AI-integrated design practices, helping scale both the product and the team’s capabilities.

At Meta, I worked on Ads Manager, partnering with global product, engineering, research, data science, content, and growth teams to improve complex advertiser workflows across web and mobile, including campaign creation, budgeting, bidding, and performance reporting. I drove cross-functional alignment on priorities and design direction, balancing advertiser needs with revenue and platform goals. I contributed to strategic product decisions and translated research and experimentation insights into scalable design solutions, communicating outcomes clearly across the organization to support execution at scale.

As a Senior Lead Mobile Product Designer, my responsibilities included:

· Synthesized user research, market analysis, site metrics, and business data to help shape the product roadmap, design strategy, and research activities for global product launches

· Led global cross-functional and partner teams through various stages of product development

· Coordinated design sprints to ensure program objectives, goals, requirements, and UX metrics are clear

· Executed end to end user-centered designs, conceptual wireframes, high-fidelity mockups, information architecture diagrams, user flows, prototypes, and design system components

· Presented design and product vision to partner teams and senior leadership

· Facilitated discovery workshops and real-time brainstorming sessions with cross-functional and partner teams

As a Voice Lead Designer I was responsible for:

· Contributing original thought towards a strategic vision for voice UX; following through with process and tactics for developing, communicating, and implementing the vision

· Providing design solutions at both strategic and detailed levels on critical CX

· Partnering with the technology team to ensure we leverage the scale offered by our platform without compromising on core CX principles

Peers feedback:

• Kateryna has the end-customer at the heart of everything she does, and insists on the highest standards when making design decisions. She is a rock star who consistently raises the bar for ownership, earning trust, and customer obsession. She is one of the hardest working people I know and everyone who has worked with her completely trusts and respects her.

• Kateryna dives deep and forces product owners (tech and biz) to think about the core customer problem. Her intellectual curiosity is valuable for me as a teammate to think beyond a single project and she guides daily - often informal - conversations that drive high-level roadmap decisions that center around customer experience.

Was responsible for researching, designing, and prototyping new user experiences based on product requirements for various platforms. Delivered end-to-end workflows, UX and UI mockups, prototypes, user studies, and interaction guidelines. Worked closely with cross-functional teams such as Engineering, Research, Product, Marketing, and Senior Management.

Clients: Microsoft, H&R Block, Lenovo, HTC, Intel, Digital 5, ESPN, Samsung, HP, RIM and others.

Responsibilities:

· Worked independently with the group of design consultants, researchers, and client-side product teams to solve complex interaction problems

· Turned research data into creative solutions

· Designed vision pieces, design principles and experiences that span across web, mobile, desktop and TV applications.

· Final output included interaction flows and wireframes, storyboards, high and lo fidelity comps, UX guidelines and UI specification documentations, prototypes, toolkits, PPT presentations and more.