# Kate Yzurdiaga

> Design Manager & Experience Quality Program Lead, IBM Z

Location: Brooklyn, New York, United States
Profile: https://flows.cv/kateyzurdiaga

I’ve been obsessed with great UX since before I knew UX existed.

It was there when I studied sustainable architecture, poring over design theories that reconciled function and beauty. It was there when I fostered close relationships with my advertising and analytics clients, putting myself in their shoes to solve murky business problems.

And as a designer, it’s in everything I do - from how I present concepts as a story, to how I consider every possible user path, to how I thoughtfully maintain stakeholder relationships and structure design documents.

I love being focused on design, both in collaborating as part of a thriving design team, and in honing my own craft through constant learning. I’m always searching for that sweet spot between process and flexible design practices. And I find meaning and purpose in creating experiences that transcend function to bring users joy.

When I'm not UX'ing my own UX, you can find me stalking vintage furniture stores, perfecting my oat milk cappuccino, and cracking open a good thriller.

I love making new connections, so please reach out if you want to talk design, tech, or cantilevered chrome.

## Work Experience
### Design Manager @ IBM
Jan 2026 – Present | New York, New York, United States

### Design Lead @ IBM
Jan 2023 – Jan 2026 | New York, New York, United States

### UX Designer @ IBM
Jan 2022 – Jan 2023 | New York, New York, United States

### UX Designer @ Cuebiq
Jan 2019 – Jan 2022 | New York, New York, United States
As Cuebiq’s first dedicated UX Designer, I was a cross-functional partner in bringing strategic projects from discovery to definition, design, and deployment. I advocated for and established a UX design practice, which included internal evangelism, defining process, obtaining funding, and setting research foundations. Among other high impact projects, I designed the UX of Cuebiq’s first ETL product in Q1 of 2021.

### Customer Success Manager @ Cuebiq
Jan 2019 – Jan 2020 | San Francisco Bay Area
I grew key accounts through product expertise and empathetic, user-oriented relationship management. After proving a business need for UX, I grew to split my time between CS and UX. As a CSM, I managed direct reports to quarterback $2.5M in annual revenue. In my UX work, I leveraged daily user conversations to relay critical feedback to product stakeholders.

### Account Manager @ Cuebiq
Jan 2018 – Jan 2019 | San Francisco Bay Area
I oversaw the implementation and delivery of Cuebiq’s SaaS product, primarily ad effectiveness research. Having established foundational processes as one of Cuebiq’s first AM’s, I became a trusted product expert, helping users build data stories through trainings and report analysis.

### Account Executive @ Deutsch LA
Jan 2017 – Jan 2018 | Los Angeles, California, United States
As a client lead managing the concepting and production of integrated ad campaigns for Volkswagen Retail, I worked closely with clients to understand their needs, ensuring campaigns were firmly aligned with marketing objectives. I also coached direct reports on process, industry knowledge, and growth.

### Assistant Account Executive @ Deutsch LA
Jan 2016 – Jan 2017 | Los Angeles, California, United States
I collaborated with clients, internal teams, and agency partners to usher national Volkswagen ad campaigns from kickoff to creative review, production, and shipment. I also conducted regular competitive research on creative and industry trends to inform future client campaign direction, and oversaw the creation of a portal to manage VW creative assets.

### Account Coordinator @ Saatchi & Saatchi (We Are Saatchi)
Jan 2015 – Jan 2016 | Los Angeles County, California, United States
I drove implementation of the Toyota upfront media buy by managing the creative review process internally and with clients, from kicking off teams to final creative shipment. I also managed clients and creative teams to execute unique activations in support of Toyota/Saatchi’s brand vision.

### English Language Ambassador @ Ministerio de Cultura (España)
Jan 2014 – Jan 2015 | Almansa, Castile-La Mancha, Spain
I designed and led English language activities in Almansa, Spain for approximately 620 students, both at local schools and in private tutoring.


## Education
### d.MBA

### User Experience Design Boot Camp
General Assembly

### Bachelor’s Degree in Environmental Design
Pomona College

### Art History
University of Buenos Aires


## Contact & Social
- LinkedIn: https://linkedin.com/in/kateyzurdiaga
- Portfolio: https://www.kateyzurdiaga.com

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Source: https://flows.cv/kateyzurdiaga
JSON Resume: https://flows.cv/kateyzurdiaga/resume.json
Last updated: 2026-03-29