I collaborate with WEIRA’s marketing team to craft impactful visual communications, translating the organization’s marketing strategies into compelling design. My work has included redesigning the weira.org website, with a focus on streamlining the donation process, attracting new volunteers, engaging a broader audience, and supporting the successful acquisition of Google Ad Grants. I also create social media design content and support campaigns such as the Thanksgiving outreach initiative. By combining creativity with strategic thinking, I help amplify WEIRA’s mission of empowering and uplifting immigrant women.

• Developed product design for Android and iOS mobile applications, including persona development, user flows, IA, wireframes, mockups, prototypes, and usability studies for 3+ apps.

• Conducted user research sessions and usability tests to gather insights and improve user experiences.

• Collaborated with cross-functional teams to integrate user feedback and iterate on designs.

• Contributed to the creation and implementation of design systems, ensuring consistency across 3+ projects.

• Conducted user research with construction representatives and identified a strategic partner to support project goals.

• Created early UI concepts, wireframes, user flows, and user personas for a Human-Robot Interaction (HRI) project.

• Developed a brand book, visual style guide, and LinkedIn SMM content strategy, organically gaining 500+ followers in one month.

• Developed and launched the website within a short 2-week deadline, ensuring alignment with brand and company goals.

• Collaborated with CEO, engineers, and design team members.

• Mentored two interns, providing guidance on design processes, tools, and project workflows.

• Designed web sites and UI for digital products

• Developed logos, brand identities and brand guidelines, including creating logos for internal departments and projects at Google LLC.

• Produced 50+ visual identities, marketing materials, and advertising graphics for private clients, encompassing logos, icons, product packaging, business cards, and email designs

• Accomplished 95% of design projects on or ahead of schedule

• Created 50+ graphic design materials following Hyundai's brand identity guidelines

Provided 100% of layouts and designs under tight deadlines

• Improved and redesigned existing graphic design materials for Public Relations and Human Resources resulting in a 20% increase in response rates

• Collaborate cross-functionally with departments such as General Affairs, Human Resources and Sales to deliver projects according to requirements and achieve internal customer satisfaction ratings consistently above 95%

• Played a key role in the visual design of 10+ local Hyundai Motor events, ensuring a consistent and effective brand presence