I lead end-to-end digital product initiatives for startups and small businesses across industries like fashion, wellness, and food & beverage. My work combines product strategy, brand strategy, visual identity design, UX/UI design, and no-code/low-code development to help brands scale.
Highlights:
•Define product roadmaps by translating client goals and user research into prioritized features, workflows, and scalable digital platforms.
•Facilitate stakeholder alignment between founders, designers, and engineers to ensure consensus on MVP scope and phased delivery.
•Own launch readiness and adoption, including user testing, QA, and training to measure success against KPIs.
•Deliver technical solutions leveraging platforms such as Webflow, Shopify, Squarespace, Airtable, Memberstack, and Make while balancing business needs, usability, and technical feasibility.