Define product roadmaps by translating client goals and user research into prioritized features, workflows, and scalable digital platforms.

Facilitate stakeholder alignment between founders, designers, and engineers to ensure consensus on MVP scope and phased delivery.

Own launch readiness and adoption, including user testing, QA, and training to measure success against KPIs.

Deliver technical solutions leveraging platforms such as Webflow, Shopify, Squarespace, Airtable, Memberstack, and Make while balancing business needs, usability, and technical feasibility.

Partnered with PMs and UX designers to define requirements, align priorities, and deliver solutions that improved supplier adoption and reduced manual processes.

Designed, built and shipped front-end features (React/Redux) and backend services (PHP, SQL, Python, Airflow) supporting Wayfair’s large-scale commerce ecosystem.

Contributed technical insights to product discovery, shaping roadmap tradeoffs and feasibility decisions.

Leveraged supplier feedback and performance data to iterate on features, ensuring measurable business impact.

Built and scaled a digital brand from the ground up, combining content strategy, community engagement, and partnerships.

Collaborated with brands including Old Navy, H&M, Marshalls, Clinique, and The Frye Company on campaigns and sponsored content.

Featured in publications such as Teen Vogue, Buzzfeed, Marie Claire, and The Boston Globe.

Selected for People.com’s “50 Styles 50 States” campaign and AOL’s “7 Boston Bloggers You Need to Know.”

Developed early expertise in digital storytelling, SEO, user engagement, and brand partnerships — foundations for my later work in product and design.