# Katherine Tabinowski > Product Designer Building Digital Products for Brands & Businesses | Ex-Wayfair Engineer Location: Greater Philadelphia, United States Profile: https://flows.cv/katherinetabinowski Bridging the worlds of design, engineering, and strategy to build digital products that actually make sense. I’m a former software engineer turned product designer with 8+ years of experience building digital products across engineering, design, and product strategy. My favorite place to sit is at the intersection of user empathy, data-driven decision making, business strategy, and technical feasibility, whether in Product Design or Product Management. I thrive on solving problems, aligning teams, and asking not just how do we build this? but should we build this at all? At Wayfair, I worked on supplier-facing pricing tools partnering with PMs, UX designers, and business stakeholders to streamline complex workflows that supported thousands of suppliers and hundreds of thousands of products. That experience gave me a deep appreciation for the realities of e-commerce operations, inventory, and retail seasonality, and how behind-the-scenes systems shape the customer experience. As founder of K.tab Creative, I’ve led end-to-end digital projects from discovery and roadmap definition to launch and impact measurement for startups, small businesses, and solopreneurs across fashion, wellness, food & beverage, and marketing. I love problem-solving for people, breaking down technical topics into human language, collaborating across disciplines, and building products that delight customers while driving measurable outcomes. On weekends, you’ll usually find me honing my iPhone videography/photography skills, exploring the outdoors, or trying out new restaurants—anything that fuels both creativity and curiosity. ## Work Experience ### Founder · Product Designer & Product Manager @ K.tab Creative Jan 2022 – Present I lead end-to-end digital product initiatives for startups and small businesses across industries like fashion, wellness, and food & beverage. My work combines product strategy, brand strategy, visual identity design, UX/UI design, and no-code/low-code development to help brands scale. Highlights: - Define product roadmaps by translating client goals and user research into prioritized features, workflows, and scalable digital platforms. - Facilitate stakeholder alignment between founders, designers, and engineers to ensure consensus on MVP scope and phased delivery. - Own launch readiness and adoption, including user testing, QA, and training to measure success against KPIs. - Deliver technical solutions leveraging platforms such as Webflow, Shopify, Squarespace, Airtable, Memberstack, and Make while balancing business needs, usability, and technical feasibility. ### Senior Software Engineer @ Wayfair Jan 2021 – Jan 2021 | Boston, Massachusetts, United States I worked on pricing workflows and supplier-facing tools at one of the largest global e-commerce retailers, collaborating cross-functionally with PMs, UX, and business stakeholders to ship scalable features. Highlights: - Partnered with PMs and UX designers to define requirements, align priorities, and deliver solutions that improved supplier adoption and reduced manual processes. - Designed, built and shipped front-end features (React/Redux) and backend services (PHP, SQL, Python, Airflow) supporting Wayfair’s large-scale commerce ecosystem. - Contributed technical insights to product discovery, shaping roadmap tradeoffs and feasibility decisions. - Leveraged supplier feedback and performance data to iterate on features, ensuring measurable business impact. ### Software Engineer II @ Wayfair Jan 2018 – Jan 2021 | Greater Boston Area ### Software Engineer @ Wayfair Jan 2017 – Jan 2018 | Boston, MA ### Founder and Fashion Blogger @ Style Tab Jan 2011 – Jan 2017 | Boston, MA I founded and grew Style Tab into a fashion and lifestyle platform with a community of 15K+ readers across blog and social channels. What began as a creative side project evolved into collaborations with national brands, media coverage, and influencer partnerships. Highlights: - Built and scaled a digital brand from the ground up, combining content strategy, community engagement, and partnerships. - Collaborated with brands including Old Navy, H&M, Marshalls, Clinique, and The Frye Company on campaigns and sponsored content. - Featured in publications such as Teen Vogue, Buzzfeed, Marie Claire, and The Boston Globe. - Selected for People.com’s “50 Styles 50 States” campaign and AOL’s “7 Boston Bloggers You Need to Know.” - Developed early expertise in digital storytelling, SEO, user engagement, and brand partnerships — foundations for my later work in product and design. ### Web Development Immersive Program @ General Assembly Jan 2016 – Jan 2016 | Boston, MA Completed a full-stack development program focused on building modern, responsive applications and collaborating in agile team environments. Highlights: - Built and deployed applications using JavaScript, Ruby on Rails, PostgreSQL, MongoDB, Node.js, and React. - Applied industry practices including Git version control, TDD, and agile workflows. - Designed and launched two capstone projects: Happening → a digital invite and RSVP management platform enabling users to create and manage events. SnapSpot → a social photo-sharing app for travelers to discover and share local photo spots. - Developed strong foundations in translating user needs into functional requirements and shipping MVPs under tight timelines. ### Senior Associate, Integrated Marketing @ Her Campus Media Jan 2016 – Jan 2016 - Served as Integrated Marketing lead in execution and management of marketing programs across Her Campus’s digital, email, social, campus, blogger, and experiential platforms - Oversaw full campaign life cycle from brainstorm and proposal development stages, through execution and delivery stages, to recap stage - Provided day-to-day support of sales team through development of proposals for both clients and RFPs - Collaborated with sales team to fully understand clients’ campaign objectives and ensure those objectives are fulfilled to clients’ satisfaction - Liaised with sales, web, design, editorial and campus development teams to optimize campaign tasks and execution ### Blogger Community Manager @ Her Campus Media Jan 2015 – Jan 2016 - Managed network of 1400+ digital influencers and a remote team of 5 network moderators - Grew network membership by 103% in 2015 - Collaborated cross-functionally with Integrated Marketing team on paid client blogger campaigns - Executed new strategies for blogger campaign management, selling and database management - Executed new programming initiatives such as in-person events and editorial opportunities for the network - Provided mentorship, strategy consultations and web design critiques for network members - Sought out relevant and strategic partnerships for new programs and collaborative projects ### Buyer for AllModern @ Wayfair Jan 2014 – Jan 2015 - Bought for multiple categories including Furniture, Accent, Lighting and Housewares that fit the modern design aesthetic - Analyzed product selection and price points among all categories to develop buying strategy - Cultivated strong partnerships with new suppliers to acquire new product for the site - Negotiated terms with suppliers including product selection, wholesale pricing, inventory and logistics - Attended trade shows to pitch and sell a partnership with AllModern and Wayfair to prospective accounts - Managed new vendor setup process and collaborate with internal teams including Supplier Operations, Finance and Legal ### Site Merchandiser @ Joss & Main Jan 2012 – Jan 2014 - Was Responsible for overall flash sale event production including product page creation and pricing analysis - Promoted to Senior Merchandiser in February 2014 - Generated skus in line with supplier and company goals - Worked with buying, vendor relationship and creative teams to obtain all assets required for each sale in required timeline - Performed quality assurance processes on events after being loaded in the Wayfair and private sale databases - Analyzed event performance and sku revenue to determine which ways to increase revenue through sku merchandising. ### Social Media Manager / Assistant Buyer @ Clothes in the Past Lane Jan 2009 – Jan 2012 | Newark, DE - Maintained daily activities on social media platforms. - Prepared and organized biweekly email marketing campaigns. - Analyzed performance of email campaigns and social media conversations. - Organized and executed all in-store events and contests. - Established relationships with multiple wholesale vendors. - Created and executed visual merchandising concepts. - Assisted customers in styling and purchasing decisions. ### Showroom Intern @ ELIE SAAB Jan 2011 – Jan 2011 | Paris, France - Took part in model castings, fittings, and pre-show preparations for the Elie Saab Spring 2011 Couture show. - Responsible for set up and transportation of garments and accessories on the day of the show. ## Education ### Design and Visual Communications in General General Assembly ### Web Development Immersive General Assembly ### Bachelor of Science in Fashion Merchandising University of Delaware ### Haute Couture Paris American Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/katherinetabinowski - Portfolio: https://www.ktabcreative.com --- Source: https://flows.cv/katherinetabinowski JSON Resume: https://flows.cv/katherinetabinowski/resume.json Last updated: 2026-03-31